February 09, 2026 – Snowflake, the AI Data Cloud company, today announced new product innovations that provide enterprises with easy-to-use tools, an interoperable environment, and trusted AI agents so they can move data and AI projects from idea to production faster.

February 02, 2026 – Snowflake, the AI Data Cloud company, today announced the appointment of Dayne Turbitt as Senior Vice President for Europe, the Middle East, and Africa (EMEA). Dayne will lead Snowflake’s EMEA go-to-market operations by building on the company’s strong momentum within the region and helping customers accelerate AI adoption.

Dayne most recently served as the Managing Director for EMEA at global business planning and decision intelligence company Anaplan, having held this role since February 2023. Dayne brings more than 25 years of experience in enterprise technology sales and leadership across international markets, and previously spent twelve years at EMC and Dell Technologies, where he held a series of senior leadership positions.

Dubai, UAE – 23 January 2026 – Snowflake, the AI Data Cloud company, has announced the general availability of Snowflake’s AI Data Cloud on the Amazon Web Services (AWS) Middle East (UAE) Region, enabling customers to unlock deeper data insights powered by AI to drive business innovation. The regional cloud expansion builds on the strong partnership momentum between Snowflake and AWS, with Snowflake doubling its transaction growth in AWS Marketplace YoY to exceed $2 billion in global sales in a calendar year.

The UAE has been one of the countries to most decisively embrace AI as a driver of economic growth, with its National AI Strategy 2031 emphasizing talent development, innovation, and robust digital infrastructure. To support and further the goals of the strategy, there has been a strong demand for secure and governed data environments that enable tangible data and AI adoption across industries. Snowflake’s deployment on the AWS Middle East (UAE) Region, the latest development in a long-term partnership with AWS, addresses this need by bringing customers closer to their data, for reduced latency, enhanced performance and support in meeting data residency requirements.