Snowflake’s Data for Breakfast event spotlights path from AI adoption to enterprise impact in Middle East

Dubai, UAE, 21 May 2026: Snowflake, the AI Data Cloud company, brought together data and AI leaders from across the Middle East at its flagship Data for Breakfast event to explore how enterprises can deploy agentic AI through trusted data foundations. As UAE and KSA organisations accelerate enterprise AI adoption, the event addressed a growing regional priority of moving beyond pilots and building governed, scalable systems that are capable of delivering measurable business impact.

Michel Nader, GM for Middle East, Turkey & Africa, Snowflake

April 23, 2026 – Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced significant updates across Snowflake Intelligence and Cortex Code, advancing its vision to become the control plane for the agentic enterprise. As AI systems evolve from answering questions to taking action, these enhancements enable organizations to connect even more data sources, enterprise systems, and AI models with their trusted Snowflake data within a unified experience. This allows enterprises to align their data, tools, and workflows with AI agents built on Snowflake — enabling more seamless action on data that reflects how their business actually runs.

Snowflake Intelligence now serves as a personal work agent for business users that adapts over time by learning individual preferences and workflows to deliver more relevant results and automate tasks — all while enabling deep, trusted insights grounded in governed enterprise data. In addition, Cortex Code is expanding as a builder layer for enterprise AI, bringing governed, data-native development across the enterprise data ecosystem so builders can create, orchestrate, and operationalize AI directly within the tools and systems they already use.

These purpose-built agents support a diverse set of users and use cases across technical and business teams, centralizing how organizations govern, connect, and orchestrate their data, models, and enterprise apps — cementing Snowflake as the control plane for enterprise AI.

February 09, 2026 – Snowflake, the AI Data Cloud company, today announced new product innovations that provide enterprises with easy-to-use tools, an interoperable environment, and trusted AI agents so they can move data and AI projects from idea to production faster.

February 02, 2026 – Snowflake, the AI Data Cloud company, today announced the appointment of Dayne Turbitt as Senior Vice President for Europe, the Middle East, and Africa (EMEA). Dayne will lead Snowflake’s EMEA go-to-market operations by building on the company’s strong momentum within the region and helping customers accelerate AI adoption.

Dayne most recently served as the Managing Director for EMEA at global business planning and decision intelligence company Anaplan, having held this role since February 2023. Dayne brings more than 25 years of experience in enterprise technology sales and leadership across international markets, and previously spent twelve years at EMC and Dell Technologies, where he held a series of senior leadership positions.