Snowflake Data Clean Rooms will power Unlimitail’s upcoming Global Retail Media Data Hub, enabling privacy-preserving, closed-loop retail media across 250 million shoppers
June 18, 2026 — Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced that Unlimitail, a leader in omnichannel retail media, has selected Snowflake to power its retail media network. Unlimitail will build its upcoming Global Retail Media Data Hub on Snowflake, using Snowflake Data Clean Rooms to allow retailers to activate first-party data at scale and collaborate securely, without data ever leaving their own environments.
As enterprises move from AI experimentation to autonomous systems operating at scale, they need a platform that connects data, business context, governance, and action across the organization. Snowflake’s latest innovations bring together AI agents, governed enterprise data, semantic understanding, and open interoperability into a unified control plane that enables teams to operationalize AI with confidence.
Image – Tareq Masoud – Country Manager UAE – Snowflake
Snowflake and Anthropic Accelerate Enterprise AI Adoption Driven by Rising Demand for Governed AI
June 2, 2026 – Snowflake (NYSE: SNOW), the AI Data Cloud company, and Anthropic, the AI safety and research company, today announced at Snowflake Summit 26 significant momentum in their strategic partnership. Enterprises are increasingly adopting Anthropic Claude in Snowflake Cortex AI, Snowflake’s suite of AI products, driven by growing demand for governed, production-ready AI. Together, Snowflake and Anthropic are helping enterprises move from AI experimentation to production faster.
Building on Snowflake’s and Anthropic’s expanded partnership from December 2025, which integrated Claude models directly into Cortex AI across all major cloud platforms and established a joint go-to-market strategy, Snowflake and Anthropic are helping global enterprises deploy AI agents on their most critical business data.
Snowflake’s Data for Breakfast event spotlights path from AI adoption to enterprise impact in Middle East
Dubai, UAE, 21 May 2026: Snowflake, the AI Data Cloud company, brought together data and AI leaders from across the Middle East at its flagship Data for Breakfast event to explore how enterprises can deploy agentic AI through trusted data foundations. As UAE and KSA organisations accelerate enterprise AI adoption, the event addressed a growing regional priority of moving beyond pilots and building governed, scalable systems that are capable of delivering measurable business impact.
Michel Nader, GM for Middle East, Turkey & Africa, Snowflake
April 23, 2026 – Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced significant updates across Snowflake Intelligence and Cortex Code, advancing its vision to become the control plane for the agentic enterprise. As AI systems evolve from answering questions to taking action, these enhancements enable organizations to connect even more data sources, enterprise systems, and AI models with their trusted Snowflake data within a unified experience. This allows enterprises to align their data, tools, and workflows with AI agents built on Snowflake — enabling more seamless action on data that reflects how their business actually runs.
Snowflake Intelligence now serves as a personal work agent for business users that adapts over time by learning individual preferences and workflows to deliver more relevant results and automate tasks — all while enabling deep, trusted insights grounded in governed enterprise data. In addition, Cortex Code is expanding as a builder layer for enterprise AI, bringing governed, data-native development across the enterprise data ecosystem so builders can create, orchestrate, and operationalize AI directly within the tools and systems they already use.
These purpose-built agents support a diverse set of users and use cases across technical and business teams, centralizing how organizations govern, connect, and orchestrate their data, models, and enterprise apps — cementing Snowflake as the control plane for enterprise AI.
UAE News 24/7 