Category Archives: Beauty

Beauty

Wadi Al Muluk: The Crown Jewel of Arabian Perfumery

Dubai, UAE – June 2026 – Every great kingdom has a story. Every king leaves behind a legacy. Inspired by the grandeur of ancient Arabian royalty and the timeless beauty of the legendary Valleys of Kings, Shaikh Mohd. Saeed Group introduces its new Wadi Al Muluk perfume collection a tribute to power, elegance and prestige.

Established in Dubai, UAE in 1954, the Group has spent more than seven decades preserving the rich traditions of Arabian perfumery while continuously redefining luxury through innovation and craftsmanship. Wadi Al Muluk perfume is the latest expression of that enduring legacy, created for today’s discerning fragrance connoisseurs.

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Beauty

Adamo: Dr. Ruzanna Ghazaryan’s Luxury Skincare Brand in Dubai

From Armenia to Dubai: Dr. Ruzanna Ghazaryan Launches “Adamo” Fragrance and Skincare Brand from the Heart of the UAE

The owner of Portofino Clinic and managing partner of Albiraa Clinic brings together medicine, beauty, and local manufacturing in an ambitious investment venture

Dubai – At a remarkable launch event that brought together business leaders, media professionals, and beauty enthusiasts in the heart of Dubai, Dr. Ruzanna Ghazaryan — CEO of Portofino Clinic and Managing Partner of Albiraa Clinic — unveiled a new chapter in her career spanning more than fifteen years in the medical and aesthetic industry. The occasion marked the official launch of “Adamo,” a luxury fragrance and skincare brand manufactured entirely in Dubai.

Dr. Ruzanna Ghazaryan — CEO of Portofino Clinic and Managing Partner of Albiraa Clinic

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Beauty

ARMAF Unveils The Timeless Collective – Season 2 at Atlantis’ Wavehouse, Blending Fragrance, Culture, and Entertainment on a Global Stage

ARMAF the biggest fragrance hoise in UAE with a presence in 140 countries, brought fragrance, culture, and entertainment together in spectacular fashion with the unveiling of The Timeless Collective – Season 2 at Wavehouse, Atlantis The Palm, Dubai. Hosting over 250 creators, media personalities, tastemakers, and partners, the evening transformed into a vibrant celebration of fragrance-led storytelling and immersive experiences.

“We just want people to have fun in memories. To keep the joy they have always felt alive. That’s what fragrance should do, we just tried to embody it here,” said Nayana Tharoor, the global head of marketing

Designed as a creator-powered global platform, The Timeless Collective reflects ARMAF’s vision of building communities through scent, self-expression, and culture. This season elevated the concept even further, introducing guests to an interactive fragrance universe built around the philosophy of there being something for everybody.

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Beauty

Ajmal Dubai Expands in Asia at TFWA 2026

Singapore | May 20, 2026 – Ajmal Dubai strengthened its Asian chapter at the TFWA Asia Pacific Exhibition & Conference 2026 in Singapore, reinforcing a regional presence already firmly established within one of the world’s most influential travel retail markets. With a successful presence at Singapore Changi Airport and a growing portfolio of exclusive travel retail creations, Ajmal Dubai continued to build meaningful connections with international travellers seeking authenticity, craftsmanship, and contemporary luxury.

As the brand marks 75 years of fragrance mastery, TFWA Asia Pacific 2026 represented more than an exhibition appearance, it signalled Ajmal Dubai’s continued expansion strategy across Asia Pacific. Through strengthened distribution partnerships, elevated retail experiences, and a curated portfolio tailored to global consumers, Ajmal Dubai further cemented its position as a leading ambassador of oud and Middle Eastern perfumery on the international stage.

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Beauty

Ajmal Dubai introduces Evoke Red Him and Her

A modern power couple fragrance duo designed for everyday confidence

Dubai, United Arab Emirates, May 8, 2026: Ajmal Dubai a brand long synonymous with the mastery of perfumery, announces the launch of its newest creation – Evoke Red Him & Her, a bold dual opus that reframes desire as a sensory language. Envisioned as a fragrant declaration in two voices, these additions draw a line between fragrance and feeling between the intimate and the magnetic. In a world driven by noise, Evoke Red stands for clarity. In a culture chasing trends, it celebrates identity. Evoke RED is a reflection of those who choose to live with intention – to seek what feels real, and wear it with confidence.

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