Joyalukkas, the world’s favourite jeweller, celebrated a significant milestone with the grand opening of its eighth showroom in the United States, located in Iselin, New Jersey. The inauguration, held on July 11, 2026, marks a decade of the brand’s presence in the USA – a journey that began in 2016 and has since grown to encompass eight showrooms across the country.

Mayor John E. McCormac, Mayor of Woodbridge Township, inaugurated the 8th Joyalukkas showroom in the USA, located in Iselin, New Jersey, marking another significant milestone in the brand’s expansion across the USA. He was joined by Mr. John Paul Alukkas, CEO of Joyalukkas Jewellery, and Ms. Sonia Alukkas, Director, Joyalukkas Jewellery

India’s recent increase in gold import duty from 6% to 15% has created a strong price advantage for jewellery buyers in the UAE, especially in Dubai, the City of Gold. Industry leaders say the move is significant because India’s gold import duty has reached one of its highest levels in the last two decades.

This time, the impact is even more meaningful for NRIs living in or travelling through the UAE because of the renewed clarity on India’s baggage allowance rules. As per the current rules, NRIs, men can carry up to 20 grams and women up to 40 grams of gold jewellery duty free into India, subject to prescribed conditions. For a travelling family, this allows around 100 grams or more of gold jewellery to be carried legally within the duty-free baggage allowance.

According to Dr. Joy Alukkas, Chairman of Joyalukkas Jewellery, this combination of higher Indian duty, baggage rule clarity, and Dubai’s competitive gold market has created a clear opportunity for customers.