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• Make it a Dubai Summer with the ultimate programme of non-stop summer fun, as Dubai Summer Surprises (DSS) returns for its 29th edition, bringing only-in-Dubai experiences and hundreds of ways to shop, dine, stay, and play.
• During DSS 2026, shoppers can enjoy the Great Dubai Summer Sale and Back-to-School retail seasons, with participating brands and retailers offering unmissable discounts.
• Festival favourites such as 10 Dirham Dish, Summer Restaurant Week, Beat The Heat, Modesh World, spectacular concerts, and incredible hotel and attraction offers return alongside new surprises designed to make every summer moment count.
• Adding to the exciting line-up are new programmes and experiences, including DSS Luxe Edition, Performing Arts Fest, Back-to-School Carnival, Win Your Home in Dubai, Dine Shop Win, and more mega raffles and pop-up experiences.

Dubai, United Arab Emirates, 25 June 2026: The wait is nearly over as Dubai Summer Surprises (DSS) 2026 returns for its highly anticipated 29th edition from 2 July to 30 August 2026. Over 60 action-packed days, and built around the spirit of “Make it a Dubai Summer”, the emirate will offer a vibrant summer calendar filled with unbeatable deals, exciting entertainment, and unforgettable experiences for residents and visitors alike.