EXPRESS YOUR E.L.F. ALL SEASON LONG WITH YOUR SUMMER BEAUTY BAG
Discover the summer-ready essentials from e.l.f. Cosmetics, made for effortless glow wherever your plans take you
Dubai, United Arab Emirates – 30 July 2026 – Whether you’re jetting off for a summer escape, heading to the beach, or refreshing your beauty routine on the go, e.l.f. Cosmetics has your warm-weather essentials covered.
From makeup-gripping primers that keep your look fresh all day, to glossy lip must-haves that deliver effortless hydration and colour, these summer ready favourites are designed to bring easy, radiant beauty moments wherever the season takes you.
e.l.f. Power Grip Primer
Get the ultimate grip on your summer makeup routine with the bestselling Power Grip Primer! The gel-based, hydrating primer that preps, smooths, and helps lock makeup in place for long-lasting wear.
Powered by hyaluronic acid, its sticky gel formula creates the perfect base for makeup while helping skin feel hydrated and delivering a naturally dewy finish. The translucent formula blends seamlessly onto all skin tones, making it the ultimate first step for fresh, glowing summer looks.
And for those who want to take their glow prep everywhere, the Power Grip Primer Mini is the travel-friendly essential made for beauty bags, carry-ons, and quick touch-ups on the go. Need even more grip? Say less, the Power Grip Primer Jumbo delivers an XXL dose of your favourite formula, perfect for anyone who can’t get enough of this viral beauty must-have. Available instore and online at Sephora Middle East.
Price:
- Power Grip Primer – AED 55
- Power Grip Primer Mini – AED 35
- Power Grip Primer Jumbo – AED 120
e.l.f. Power Grip Primer Niacinamide +4%
Your favourite Power Grip Primer just got a brightening upgrade. The Power Grip Primer Niacinamide +4% combines the iconic sticky gel texture with skin-loving niacinamide to help even out the look of skin tone and brighten the appearance of dullness while gripping makeup in place.
This translucent gel formula smooths and preps the complexion before makeup application, leaving skin with a dewy, glowing finish that’s perfect for summer days, holiday plans, and long-lasting looks. Available instore and online at Sephora Middle East.
Price: AED 55
e.l.f. Glow Reviver Melting Lip Balm
Bring hydration and a hint of colour wherever you go with the Glow Reviver Melting Lip Balm. A rich, buttery lip balm that melts effortlessly onto lips for a glossy finish and buildable wash of colour.
Formulated with a nourishing blend of shea butter, mango butter, cocoa butter, and hyaluronic acid, this everyday essential helps keep lips feeling soft, smooth, and hydrated while delivering that effortless summer shine.
Available in 6 mouthwatering flavors with a lip hugging applicator instore and online at Sephora Middle East.
Price: AED 40
6 mouthwatering flavours:
- Blackberry Sorbet
- Java Chip
- Vanilla Toffee
- Wild Cherry
- Strawberry Shortcake
- Yummy Gummy
- Cotton Candy Crush(availableonline only)
- Peach Ring(available online only)
- Vanilla Soft Serve(available online only)
e.l.f. Glow Reviver Lip Oil Stick
Meet the ultimate hybrid lip essential: the Glow Reviver Lip Oil Stick combines the nourishing feel of a lip oil with the colour payoff of a lipstick.
The smooth, non-sticky formula glides effortlessly onto lips, delivering buildable colour, a soft shine finish, and lasting hydration. Infused with a nourishing complex of squalane, shea butter, and jojoba oil, it helps lips feel soft, smooth, and comfortable all day long.
With its easy application and juicy mango scent, it’s the perfect addition to any summer beauty routine. Available in 10 shades instore and onlineSephora Middle East.
Price: AED 55
Shades:
- Pink-Me Energy
- Cara-melt
- Loveslick
- Rose Latte
- Mauve Mentality
- Jam Packed
- Cherry On Top(online only)
- Tanger-sheen(online only)
- Truffle Maker(online only)
- Vine & Shine(online only)
e.l.f. Glow Reviver Lip Oil & Glow Reviver Lip Oil Shimmer
Turn up the shine with the Glow Reviver Lip Oil& Glow Reviver Lip Oil Shimmer, a glimmering lip oil that delivers ultra-glossy shine, hydration, and a sheer wash of colour with a sparkling finish.
Featuring a plush oversized applicator and a comfortable, non-sticky formula, it effortlessly enhances your pout while nourishing lips with a blend of squalane, apricot oil, avocado oil, jojoba oil, and pomegranate oil.
Wear it alone for a fresh, glossy summer look or layer it over your favourite lipstick for an extra pop of sparkle. Available in 18 shiny shades instore and onlineSephora Middle East.
Price: AED 40
Shades:
- Crystal Clear
- Pink Quartz
- Coral Fixation (online only)
- Red Delicious
- Rose Envy
- It’s Giving Guava
- Jam Session
- Money Mauve
- Honey Talks
- Hot As Fudge
- Citrine Gleam (online only)
- Crystal Baller
- Opalogy Tour (online only)
- Candy Coated
- Super Neutral
- Princess Cut
- Divine Wine
- Chocoluxe
e.l.f. Cosmetics is available across the region exclusively at Sephora Middle East, bringing its high-quality, accessible beauty essentials to every eye, lip, and face.
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About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
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