Category Archives: Fashion & Trends

Fashion & Trends, Technologies

Max Fashion and Google Cloud: New Era of Omnichannel Shopping

Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience

Landmark Group’s leading value fashion brand deploys Google Cloud’s advanced generative AI to eliminate online fit friction, setting a new benchmark for omnichannel retail across the MENA region.

DUBAI, UAE — June 11, 2026 — Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit.

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Fashion & Trends

Max Fashion’s Eid 2026 Women’s Collection Launch

UAE, Dubai – 22 May 2026 –Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its Eid 2026 Women’s Collection, proving that elevated occasion dressing doesn’t have to come at a premium price. A soft, beautifully crafted edit of occasion wear rooted in femininity, effortless elegance, and celebration dressing, the collection brings together trend-led style and genuine accessibility for the Eid season.

This season, Arab fashion and lifestyle influencer Zainab Alblushi joins Max Fashion as the face of the women’s Eid collection, bringing her signature aesthetic, a deeply considered blend of modesty, softness, and modern grace, to a range designed to make every woman feel special, without compromise.

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Fashion & Trends

Suwen spotlights stylish summer essentials designed for everyday comfort

Featuring breathable cotton loungewear and comfortable pyjamas designed for everyday ease and warm-weather comfort.

Dubai, UAE, May 2026: UAE summers call for blasting the AC, flipping the pillow to the cold side, and still somehow feeling the heat under the comforter. Enter Suwen, the Turkish lingerie and homewear brand making warm nights and lazy mornings a little more bearable with a collection designed entirely around comfort.

Think lightweight pyjamas you actually want to stay in all day, breathable lingerie that survives the heat, and soft loungewear made for everything from movie marathons to quick coffee runs. Suwen’s summer collection is all about easy pieces that feel light, relaxed and effortless — exactly the kind of wardrobe the UAE summer demands.

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Fashion & Trends

Suwen Expands in the UAE with Second Store Opening at BurJuman, Dubai

The Turkish lingerie and homewear brand continues its regional growth with a new retail destination in the heart of Dubai.

Dubai, UAE, April 2026 – Following a strong debut in the UAE, Turkish lingerie and homewear brand Suwen continues its regional expansion with the opening of its second store at BurJuman, Dubai.

Building on the momentum of its launch at Dalma Mall, Abu Dhabi, the new BurJuman location brings Suwen’s signature offering to Dubai, introducing a fashion-forward approach to everyday essentials that prioritises comfort, fit and thoughtful design. The brand enters the market at a time when the category continues to present clear white space for brands that can deliver both style and everyday comfort.

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Business & Investments, Fashion & Trends, Shopping & Promotions

Primark Opens New Store in Dubai: City Centre Mirdif

PRIMARK OPENS ITS SECOND DUBAI STORE AT CITY CENTRE MIRDIF IN PARTNERSHIP WITH ALSHAYA GROUP

  • Primark has officially opened its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after its successful debut at Dubai Mall.
  • In partnership with Alshaya Group, Primark is set to open a third Dubai store at Mall of the Emirates later this spring, followed by Bahrain and Qatar later this year.

Kuwait | 9 April 2026 10:00 GST: Primark, the international fashion retailer known for its affordable fashion and everyday essentials, has officially opened its second store in Dubai in partnership with Alshaya Group, at City Centre Mirdif. Arriving just two weeks after Primark’s highly anticipated UAE debut at Dubai Mall, this second store opening highlights the brand’s ongoing commitment to the region.

The opening was marked with a ribbon-cutting ceremony attended by Ghansham “G” Pindoria, Vice President of Primark Middle East, alongside Andre Melo, Managing Director, UAE Majid Al Futtaim Malls, Huda Almazmi, Associate Director of City Centre Mirdif, and Mohammed Feras Arayqat, VP Retail Calendar and Promotions at Dubai Festival Retail Establishment, who together celebrated the continued growth of Primark in Dubai.

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