Category Archives: Fashion & Trends

Fashion & Trends, Shopping & Promotions

SHEIN Celebrates Children’s Self-Expression and Mothers’ Care with the Launch of ‘My Wishlist’

New feature empowers children to express what they love while helping mothers make practical purchasing decisions

DUBAI, UAE – 15 July 2026 – “Mom, can I have this dress? I want to be a princess.”

For many mothers, wishes like these are a familiar part of everyday life. Whether it is a daughter wishing for a velvet dress in the middle of summer or a son longing for a superhero outfit for every occasion, children naturally express themselves through what they want to wear, using fashion to explore their personalities, interests and imaginations. For parents, however, every purchase involves additional considerations, from comfort and quality to safety, age-appropriateness and seasonality.

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Fashion & Trends, Featured

NOMI: Where Identity Meets Luxury Footwear in Dubai

Dubai-based footwear brand taps into the growing demand for personalisation, self-expression and identity-driven luxury.

Dubai, UAE – For decades, luxury fashion has been defined by logos. Today, a new generation of consumers is beginning to ask a different question: what if the most meaningful symbol they could wear was their own?

That is the idea behind NOMI, a Dubai-based premium footwear brand that is redefining luxury through identity by transforming initials, names and personal stories into sophisticated, customisable wearable fashion statements. Built on the belief that luxury is not about labels but about identity, the brand is creating a new language of personal style.

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Fashion & Trends

Max Fashion’s Women’s New Summer Collection Brings the Season’s Tropical Trends

UAE, Dubai – 3 July 2026 – Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its High Summer Women’s Collection, proving that the season’s most vibrant trends can be both on-trend and entirely attainable. Inspired by the spirit of a tropical getaway, the collection brings together bold magenta accents, lush tropical florals, and holiday-inspired placement prints, the looks defining the season, at the accessible prices Max Fashion is known for.

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Fashion & Trends, Technologies

Max Fashion and Google Cloud: New Era of Omnichannel Shopping

Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience

Landmark Group’s leading value fashion brand deploys Google Cloud’s advanced generative AI to eliminate online fit friction, setting a new benchmark for omnichannel retail across the MENA region.

DUBAI, UAE — June 11, 2026 — Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit.

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Fashion & Trends

Max Fashion’s Eid 2026 Women’s Collection Launch

UAE, Dubai – 22 May 2026 –Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its Eid 2026 Women’s Collection, proving that elevated occasion dressing doesn’t have to come at a premium price. A soft, beautifully crafted edit of occasion wear rooted in femininity, effortless elegance, and celebration dressing, the collection brings together trend-led style and genuine accessibility for the Eid season.

This season, Arab fashion and lifestyle influencer Zainab Alblushi joins Max Fashion as the face of the women’s Eid collection, bringing her signature aesthetic, a deeply considered blend of modesty, softness, and modern grace, to a range designed to make every woman feel special, without compromise.

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