Full-size SUVs and pickups powered 44% of General Motors Middle East’s sales over 25 years

And today they are safer, smarter and more efficient than ever

Middle East —For decades, full-size SUVs and pickups have been at the heart of how customers across the Middle East define confidence on the road, accounting for almost half of General Motors (GM) Middle East’ssales, exactly 44% between 2000 and 2025, reflecting a deep, enduring preference for capability, space, presence and safety.

As GM marks 100 years in the region, that connection also speaks to a legacy built over generations, shaped by iconic vehicles, andhow strength, safety and confidence have evolved.For many Middle Easterncar enthusiasts, GM’s classic vehicleshad the kind of visual character that felt timelessand, during their era they were at the forefront of the industry, representing strength and safety — built from thick metal, heavy materials and a visibly sturdier form.Yet,vehicle safety is more nuanced, shaped by physics, efficiency and a far deeper understanding of how to protect people in the moments that matter most.