Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience
Landmark Group’s leading value fashion brand deploys Google Cloud’s advanced generative AI to eliminate online fit friction, setting a new benchmark for omnichannel retail across the MENA region.

DUBAI, UAE — June 11, 2026 — Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit.
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