• Cable andstreaming spending increased 42% as football fans tuned in to follow FIFA World Cup 2026™
• Online spending on sporting goods and merchandise increased 24% within a week of kick-off
• Weekday restaurant dine-in spending increased 16% during the Roundof 32 stage

Dubai, 22July 2026 – Visa, the Official Payment Technology Partner of FIFA World Cup 2026™, today released data highlightingspending patterns in the United Arab Emirates (UAE) during the tournament.

Analysis by Visa Consulting & Analytics shows increased spendingon Visa consumer cards across streaming services, sports merchandise, food delivery and dining categories throughout the Group Stage and Round of 32 matches (11 June–4 July).

Nicolas Khoury Visa

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