From fitness events and family entertainment to exclusive shopping offers, luxury experiences, and exciting rewards, various malls in Dubai are bringing the summer season to life with unforgettable experiences for residents and visitors

Dubai, United Arab Emirates, 24 July 2026: Dubai Summer Surprises (DSS) 2026 transforms malls across the city into vibrant destinations filled with entertainment, wellness, shopping, dining, and rewarding experiences. From indoor fitness events and community runs to immersive activations, live performances, exclusive retail offers, and exciting prize campaigns, Dubai’s leading malls are offering something for everyone throughout the summer. 

Whether staying active, discovering new experiences, enjoying family-friendly entertainment, or unlocking special rewards, residents and visitors can explore a diverse line-up of experiences across the city’s malls.

FITNESS

12K. Walk To Unlock

• Location: Ibn Battuta Mall 
• Date: Running from now until 01 August
• Price: Free

Ibn Battuta Mall by Dubai Retail invites everyone to take part in the 12,000 Steps Challenge by downloading the Fitze app, walking around the mall, and unlocking exclusive rewards at the 6K, 8K, and 12K milestones. 

Families can also take part in fun on-ground walks and runs on 02 August, starting at 6 AM. 

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dss-walk-to-unlock-ibn-battuta-mall. 

Ibn Battuta Mall Indoor Run Series 

• Location: Ibn Battuta Mall 
• Date: 02 August
• Timing: 7 AM onwards
• Price: Free

Ibn Battuta Mall Indoor Run Series 9 is a community-focused indoor running event that welcomes participants of all fitness levels, featuring 1km, 2.5km, 5km, and 10km race categories. Featuring music, aid stations, family-friendly activities, and a lively atmosphere, the event offers an engaging way for residents and visitors to stay active while enjoying a fun community experience.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/ibn-battuta-mall-indoor-run-3. 

New Balance x Common Grounds Mallathon Activation

• Location: Dubai Hills Mall
• Date: 24 July, 7 August, and 28 August
• Price: Free

The New Balance x Common Grounds Summer Series brings together fitness, recovery, and community as part of the Mallathon experience at Dubai Hills Mall. On 24 July, 7 and 28 August, runners can join the Mallathon run at 6:15 AM, meeting at the New Balance store in Dubai Hills Mall before setting off on their route. 

Following the run, participants can redeem their voucher at the store, enjoy New Balance experiences throughout the morning, and refuel with a complimentary recovery breakfast at Common Grounds from 7 AM to 9 AM. Available to the first 100 participants, the specially curated recovery menu features high-protein dishes, fresh juices, and complimentary electrolytes.

For more information and updates, visit https://www.instagram.com/_common.grounds_. 

Dubai Outlet Mall Run 2026

• Location: Dubai Outlet Mall
• Date: 08 August
• Timing: 7 AM
• Price: Free

Taking place at Dubai Outlet Mall, the Indoor Run Series brings together runners of all levels for a unique indoor fitness experience featuring 1km, 2.5km, 5km, and 10km race categories. The event combines fitness and fun with music, family-friendly activities, aid stations, and a vibrant community atmosphere, creating an engaging experience for participants and visitors alike.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-outlet-mall-indoor-run-series. 

Dubai Mallathon

• Location: Various Malls
• Date: Running from now until 15 September
• Price: Free

Dubai Mallathon continues this summer, transforming shopping malls across the city into safe, indoor walking and running tracks every morning from 7 AM to 10 AM. This free community fitness initiative gives residents and visitors a comfortable way to stay active, maintain healthy routines, and enjoy an indoor fitness experience away from the summer heat.

For the full calendar of events, click here. For more information, visit https://www.dubaimallathon.ae/. 

Dubai Mallathon x BLUE 

• Location: Dubai Festival City Mall
• Date: Running from now until 15 September
• Timing: 6 AM to 10 AM
• Price: Free

As part of Dubai Mallathon, participants can take part in the BLUE Challenge and track their weekly steps for a chance to win up to 5,000 BLUE Points. One weekly winner will be selected based on the highest cumulative number of steps recorded during the challenge period. Participants can join by downloading the BLUE App, visiting Dubai Festival City Mall, scanning the QR code at the Mallathon track, and tracking their steps as they compete on the leaderboard.

For more information, visit https://www.dubaifestivalcitymall.com/. 

SPECIAL OFFERS AND DISCOUNTS

Great Dubai Summer Sale (GDSS)

• Location: Citywide
• Date: Running from now until 02 August
• Discount: Up to 90% 

As part of Dubai Summer Surprises (DSS) 2026, the Great Dubai Summer Sale offers a four-week citywide retail celebration featuring major discounts, exclusive offers, limited-time deals, and exciting shopper rewards across participating brands throughout Dubai. 

Shoppers are encouraged to visit https://www.visitdubai.com/en/festivals-and-events/dss or follow @DubaiFestivals on Instagram for the latest updates and to be the first to discover new offers, promotions, and experiences throughout the season.

Home & Furnishing Flash Sale Weekend

• Location: Various malls in Dubai
• Date: 24 to 26 July
• Discount: Up to 90% 

Taking place from 24 to 26 July as part of the Great Dubai Summer Sale (GDSS), Home & Furnishing Flash Sale Weekend invites shoppers to refresh their homes with exclusive offers across Dubai. For three days only, residents and visitors can enjoy limited-time savings, exclusive bundles, and added-value promotions across participating home, furniture, furnishings, décor, mattresses, homeware, appliances, and lifestyle retailers, including United Furniture, Koala Living, Leveira Interiors, and Ansar Gallery. 

For more information and the full list of participating brands, visit: https://www.visitdubai.com/en/festivals-and-events/dss 

DSS Daily Surprises 

• Location: Various malls in Dubai
• Date: Running from now until 02 August
• Discount: Up to 90% 

As part of Great Dubai Summer Sale (GDSS), the DSS Daily Surprises delight shoppers with exclusive, one-day-only offers from Dubai’s popular brands, revealed daily and available from 10 AM until supplies last.

Shoppers are encouraged to visit https://www.visitdubai.com/en/festivals-and-events/dss or follow @DubaiFestivals on Instagram for the latest updates and to be the first to discover the daily offers.

DSS Luxe Edition

• Location: Mall of the Emirates, Dubai Mall, Jumeirah Beach Road
• Date: Running from now until 30 August
• Offers: Premium retail experience

DSS Luxe Edition allows shoppers to discover exclusive luxury pop-ups, first-look previews, immersive brand experiences, and showcases of exceptional collections and rare luxury pieces, as well as enjoy bespoke personal shopping and styling services, curated VIP-inspired retail journeys, elevated loyalty rewards, exclusive gifts, and premium services from various luxury brands.

Participating brands include Areej at Mall of the Emirates, Aati on Jumeirah Beach Road, Bloomingdale’s at Dubai Mall, Harvey Nichols Dubai at Mall of the Emirates, dunhill at Dubai Mall, Judith Leiber Couture at Dubai Mall, KWANPEN at Dubai Mall, Manolo Blahnik at Dubai Mall, Marc Jacobs at Dubai Mall, Palm Angels at Dubai Mall, The White Company at Dubai Mall, and Zadig & Voltaire at Mall of the Emirates.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss/dss-luxe-edition. 

Welcome Home Campaign 

• Location: Dubai Festival Plaza
• Date: Running from now until 31 August
• Discount: Up to 25% 

New homeowners can enjoy exclusive offers across participating stores, with furniture retailers providing up to 25% discounts to help them create and personalise their new spaces. The activation offers shoppers the opportunity to discover furniture essentials and home décor pieces while enjoying special savings designed to support new beginnings.

For more information, visit https://www.dubaifestivalplaza.com/home/. 

Modesh Summer Passport

• Location: Dubai Festival City Mall
• Date: Running from now until 31 August

The Modesh Summer Passport offers families the chance to enjoy more value across Dubai Festival City Mall’s entertainment destinations. With 500 passports available per month, each passport is valid for a family of four and unlocks exclusive offers across a variety of attractions and experiences.

Participating offers include 20% off at Game Over (Escape Rooms & Cube Challenges Arena), 20% off Junior Camp entry, 35% off bowling and 25% off F&B at Ground Control, 20% off at Like Bricks, Buy 1 Get 1 Free gaming hour at True Gamers, 20% off at X District, and 25% off at Fabyland.

For more information, visit https://www.dubaifestivalcitymall.com/. 

EVENTS AND ENTERTAINMENT

Bluey Meet and Greet

• Location: Dubai Festival Plaza
• Date: Friday to Sunday, until 26 July
• Timing: 4 PM to 8:30 PM
• Price: Free

From Friday to Sunday until 26 July 2026, kids and families are invited to meet the beloved, energetic Blue Heeler puppy and enjoy roaming parades throughout the mall. The experience will take place from 4 PM onwards, with five meet-and-greet moments scheduled daily at 4 PM, 5 PM, 6 PM, 7 PM, and 8:30 PM.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss. 

DSS Performing Arts Fest

• Location: Dubai Festival City Mall, Mall of the Emirates, City Centre Deira
• Date: 24 July to 16 August
• Timing: 10 AM to 10 PM
• Price: Free

Over three weekends, DSS Performing Arts Fest brings a full-scale entertainment takeover to three malls, transforming each destination into an immersive, theme-driven experience featuring stage shows, dance performances, acrobatics, aerial acts, and a high-energy parade.

The entertainment takeover will take place at Dubai Festival City Mall from 24 to 26 July, Mall of the Emirates from 31 July to 2 August, and City Centre Deira from 14 to 16 August.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss. 

Dance Battle

• Location: Dubai Festival Plaza
• Date: 1 August
• Price: Free

A new pilot Dance Battle event will bring youth and families together for an exciting celebration of movement, creativity, and self-expression. Taking place on Saturday, 1 August, the event will showcase energetic performances and encourage participants to connect through music and dance.

More information will be announced soon. Visit https://www.visitdubai.com/en/festivals-and-events/dss. 

DSS Entertainment

• Location: The Palm Jumeirah Mall
• Date: 28 August
• Timing: 4 PM to 10 PM
• Price: Free

On 28 August, DSS Performing Arts will bring Palm Jumeirah Mall to life with immersive entertainment experiences, including a Grand Piano Player, offering families and visitors an engaging performance as part of the summer celebrations.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss. 

REWARDS AND RAFFLES

Summer Route: Unlock the Surprise

• Location: City Centre Deira (in front of Zara and Filli)
• Date: Running from now until 26 July, from 2 PM to 10 PM
• Minimum spend: AED 200

City Centre Deira invites shoppers to experience its interactive multi-zone summer activation until 26 July, designed to bring fun surprises and engaging experiences throughout the shopping journey. Customers who spend AED 200 or more (excluding Carrefour) can register to take part and unlock access to a series of interactive zones featuring games, rewards, and summer-themed activities.

Participants can begin their journey with a digital game that determines which surprise stations they can access, including a claw machine with exciting prizes and giveaways, as well as refreshing summer treats. Visitors can also enjoy a dedicated customisation zone where they can personalise summer-themed items such as caps, keychains, trendy pins, and other accessories, alongside opportunities to win additional prizes and rewards.

For more information, visit: https://www.citycentremalls.com/en-ae/city-centre-deira. 

Shop Win and Zoom Away – Community Malls Raffle

• Location: Participating Malls
• Date: Running from now until 29 August
• Minimum spend: AED 200

Shoppers who spend AED 200 or more at participating malls will receive a digital raffle coupon. A total of 10 stunning EXEED LX SUVs will be awarded to nine lucky winners: eight winners will receive one Exceed car each, and one mega winner will take home two Exceed cars.

For more information and full list of participating malls, visit https://www.visitdubai.com/en/festivals-and-events/dss/raffles

The Riviera at City Centre Mirdif

• Location: City Centre Mirdif
• Date: 23 July to 09 August
• Minimum spend: AED 300

Featuring interactive zones, gaming areas, and social spaces designed for families, teens, and adults, The Riviera offers a fun-filled destination for visitors to connect, explore, and enjoy the season. Shoppers can unlock access by spending AED 300 or more (excluding Carrefour) at any store and validating their receipts at the registration desk.

For more information, visit https://www.citycentremirdif.com/events. 

DINE.SHOP.WIN

• Location: City Walk
• Date: Running from now until 30 August
• Minimum spend: AED 100

As part of its 10-year anniversary celebrations, City Walk is giving shoppers a chance to win a total cash prize pool of AED 1 million for shopping, dining, and enjoying City Walk’s retail, lifestyle, entertainment, and dining experiences. Visitors who spend AED 100 or more at participating outlets will receive a raffle voucher to enter through the Dream Dubai App, with chances to win AED 50,000 cash every two weeks and a grand prize of AED 500,000 cash.

For more information, visit https://www.citywalk.ae/en/whats-on/winonemillion. 

BLUE Summer Campaign

• Location: Dubai Festival City Mall
• Date: Running from now until 31 August

Mall visitors can earn up to 20X BLUE Points across participating entertainment and dining venues at Dubai Festival City Mall. Through the BLUE App, guests can collect digital stamps with each qualifying transaction and unlock rewards as they explore more experiences, including 500 BLUE Points for visiting one venue, 1,000 points for two venues, 2,000 points for three venues, and 5,000 points for four venues.

Participating venues include Leo & Loona, Hello Park, VOX Cinemas, X Distrikt, Fabyland, Ground Control, Game Over (Cube Challenge & Dinosaur Immersive), Bounce X, Go Skate, Like Bricks, Stay & Play, Haribo Happy World, True Gamer, and Juniors Camp.

For more information, visit https://www.dubaifestivalcitymall.com/. 

The Greatest Summer Surprises

• Location: Mercato & Town Centre Jumeirah
• Date: Running from now until 30 August
• Minimum spend: AED 200
• Discounts: Up to 75%

The Greatest Summer Surprises invites families to enjoy exclusive summer offers, daily live entertainment, and the chance to win a Cadillac LYRIQ. Shoppers who spend AED 200 or more until 30 August can enter the draw exclusively through the PrivilegePLUS App. Participating retailers at Mercato Shopping Mall and Town Centre Jumeirah are also offering discounts of up to 75%.

Families can also enjoy a complimentary slide experience at Mercato Shopping Mall, alongside roaming entertainment featuring Acromania Circus and street comedy shows from 22 July to 2 August, followed by Cirque Mystique and The Gentleman Duo from 5 to 16 August, bringing fun-filled performances and memorable moments throughout the summer.

For more information, visit https://www.visitdubai.com/en/festivals-and-events/dss. 

DSS SHARE Millionaire & Cashback 

• Location: Mall of the Emirates, City Centre Mirdif, City Centre Deira 
• Date: Running from now until 30 August
• Minimum spend: AED 300

Customers who spend AED 300 or more in a single or cumulative shopping spree can enter the SHARE Millionaire draw by using their SHARE wallet or scanning their receipts into the SHARE App. Four lucky winners will each receive 1 million SHARE points, equivalent to AED 100,000, redeemable across 16 shopping malls and more than 2,000 stores across the UAE. 

Eligible shoppers will also earn 20X SHARE points on purchases at participating stores, excluding luxury, electronics, books, and stationery retailers.

For more information, visit https://booking.visitdubai.com/en/deals-and-offers. 

Spend & Win an MHero at Dubai Festival City Mall 

• Location: Dubai Festival City Mall
• Date: Running from now until 30 August
• Minimum spend: AED 300

Shoppers spending AED 300 or more in a single or multiple same-day transactions at participating stores, restaurants, and entertainment venues within Dubai Festival City Mall during the promotion period can enter the draw to win a brand-new MHero car. To participate, shoppers must present their original valid receipt or invoice at the mall’s Customer Service Desk for verification and registration.

For more information, visit https://booking.visitdubai.com/en/deals-and-offers. 

Win Your Home in Dubai 

• Location: Citywide
• Date: Running from now until 30 August
• Minimum spend: AED 500

Win Your Home in Dubai transforms everyday shopping into an opportunity to win one of 12 Binghatti Developers residential units across Dubai, including a two-bedroom apartment as the grand prize.

Eligible residents and visitors aged 18 and above can enter for a chance to win an apartment by simply spending AED 500 at any of the 1,000+ participating brands across more than 3,500 retail outlets in Dubai until 30 August. To validate their entry, shoppers can scan the QR code on official campaign materials at participating locations, upload their receipt, and complete their entry details.

The weekly draw takes place every Sunday at Dubai Festival City Mall from 5 PM, awarding one lucky winner a studio apartment each week, with the grand prize winner of a two-bedroom apartment announced on 30 August.

To know more and see the full list of participating brands, visit www.winyourhomeindubai.com 

Shop & Win Your Summer Staycations

• Location: Citywide
• Date: Running from now until 30 August
• Minimum spend: AED 500

Running alongside Win Your Home in Dubai, Shop & Win Your Summer Staycations is also offering shoppers the chance to win luxury Dubai hotel staycations until 30 August 2026. Using the same QR code and entry journey, shoppers who spend AED 500 at participating retailers, can scan the QR code, upload their receipt, and enter the required information for a chance to win a two-night stay at a luxury 5-star hotel in Dubai.

Four staycation winners are announced each week alongside the Win Your Home in Dubai weekly draw, giving residents and visitors even more opportunities to enjoy rewarding summer experiences across Dubai.

To know more and see the full list of participating brands and retailers, visit www.winyourhomeindubai.com 

Shop & Win a Jetour at City Centre Deira & City Centre Me’aisem 

• Location: City Centre Deira & City Centre Me’aisem 
• Date: 24 July to 31 August
• Minimum spend: AED 300

Shoppers at City Centre Deira and City Centre Me’aisem can take part in the Shop & Win a Jetour promotion, running from 24 July to 31 August. Customers who spend AED 300 or more at participating outlets will be eligible to enter the draw for the chance to win a Jetour car. The lucky winner will be announced on 7 September.

For more information, visit https://booking.visitdubai.com/en/deals-and-offers. 

Dubai Summer Surprises 2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Center Deira) and talabat.

For the latest updates, visit visitdubai.com/en/festivals-and-events/dss or follow @dubaifestivals on Instagram. For the full Dubai Summer Surprises (DSS) 2026 event calendar, click here. 

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