Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience
Landmark Group’s leading value fashion brand deploys Google Cloud’s advanced generative AI to eliminate online fit friction, setting a new benchmark for omnichannel retail across the MENA region.
DUBAI, UAE — June 11, 2026 — Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit.
Master Works to serve as systems integrator, leveraging Google Cloud technology to build the digital foundation for Qiddiya’s massive entertainment city
A new AI Factory,built by Gemini, to drive smarter operations and futuristic visitor experiences
RIYADH, Saudi Arabia — May 18, 2026 — Qiddiya Investment Company and Google Cloud today announced a major expansion of their collaboration to establish the digital foundation for one of the world’s largest entertainment projects. Through strategic systems integrator Master Works, Qiddiya will leverage Google Cloud technology to power a massive-scale entertainment destination – Qiddiya City – roughly three times the geographic area of Paris.
Qiddiya’s projects are a key pillar of Saudi Vision 2030, a strategic framework launched in 2016 to reduce Saudi Arabia’s reliance on oil and diversify its economy. While flagship destinations like Six Flags Qiddiya City and Aquarabia are now open to the public, Qiddiya City which spans 360 km² across more than 20 neighbourhoods, continues its massive expansion to integrate professional sports stadiums, gaming districts, and arts venues into one unified intelligent entertainment ecosystem.
As part of the expanded collaboration with Google, Qiddiya will deploy Google Cloud’s data and AI technologies as the digital enabler for the city’s operations, providing instant insights into construction milestones, visitor demand patterns, and real-time operational efficiency. By analyzing these critical metrics as they occur, Qiddiya is able to function as a fully responsive smart city, reducing time-to-insight from weeks to minutes.
HONOR Teases New AIInnovations and Productivity Features at Google Cloud Next 2025
[Las Vegas – April 16, 2025] – HONOR, a global leading AI device ecosystem company, showcased its continued collaboration pushing the boundaries of innovation in intelligent devices and user interaction with Google Cloud at Cloud Next 2025 last week. Eric Fang, Senior Director of Product Planning at HONOR, articulated the company’s visionary partnership with Google Cloud, has yielded many user-friendly innovations such as Magic Portal 2.0. Now, empowered by Google’s cutting-edge Gemini large language models (LLMs), this collaboration is entering a new era, focused on pioneering AI features that will redefine user experiences.
Eric Fang, Senior Director of Product Planning, HONOR, at a panel discussion Google Cloud Next 2025
Dubai, UAE – March 26, 2025 –Google Cloud is proud to announce the extension of its partnership with Atlético de Madrid, making it the official cybersecurity partner across both the women’s and men’s teams. This collaboration reinforces a shared commitment to innovation and resilience in sports technology.
In an era where digital security is more important than ever, Atlético de Madrid is strengthening its defenses beyond the pitch. The club has invested in improving protection of both operational and fan data by moving to Google Cloud’s Backup and Disaster Recovery Service. This service, which automatically encrypts data at rest, ensures critical data and systems remain protected and operations can swiftly recover from any potential disruption.
RIYADH, Saudi Arabia; Feb. 12, 2025 – Accenture (NYSE: ACN) is collaborating with Google Cloud to accelerate the adoption of cloud solutions and generative AI capabilities within the Kingdom of Saudi Arabia in order to address local data, operational and software sovereignty needs. The initiative aims to help organizations create new business opportunities and improve customer experiences by establishing a modern digital core and scaling generative AI agents to enhance operational efficiency and enterprise intelligence.
UAE News 24/7 