Tag Archives: Max Fashion

Fashion & Trends, Technologies

Max Fashion and Google Cloud: New Era of Omnichannel Shopping

Max and Google Cloud Ignite a New Era of AI Retail, Launching One of MENA’s First Virtual Try-On Experience

Landmark Group’s leading value fashion brand deploys Google Cloud’s advanced generative AI to eliminate online fit friction, setting a new benchmark for omnichannel retail across the MENA region.

DUBAI, UAE — June 11, 2026 — Max Fashion, one of the Middle East’s largest value fashion brands and part of the Landmark Group, announced it is using Google Cloud’s technology to launch a new personalized shopping experience using Google Cloud’s Virtual Try-On API. The deployment signals a massive leap forward in the regional retail landscape, establishing Max as an early adopter of generative AI to solve ecommerce’s greatest challenge: the digital fit.

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Fashion & Trends

Max Fashion’s Eid 2026 Women’s Collection Launch

UAE, Dubai – 22 May 2026 –Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its Eid 2026 Women’s Collection, proving that elevated occasion dressing doesn’t have to come at a premium price. A soft, beautifully crafted edit of occasion wear rooted in femininity, effortless elegance, and celebration dressing, the collection brings together trend-led style and genuine accessibility for the Eid season.

This season, Arab fashion and lifestyle influencer Zainab Alblushi joins Max Fashion as the face of the women’s Eid collection, bringing her signature aesthetic, a deeply considered blend of modesty, softness, and modern grace, to a range designed to make every woman feel special, without compromise.

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Featured

Max Fashion Sets the Tone for Ramadan 2026 Collection Inspired by Togetherness and Timeless Elegance

UAE, Dubai – 28 January 2026 – As families across the region prepare to welcome the Holy Month, Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its Ramadan collection, designed to celebrate moments of togetherness through coordinated style and thoughtful detailing.

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Fashion & Trends, Shopping & Promotions

Max Fashion Brings Seasonal Style to the Forefront With its Winter Sale

Unbeatable discounts from 25% to 70% on fashion, footwear, and kids’ essentials for the whole family

Dubai, UAE – December 2025 – As the years comes to a close, there’s no better time to refresh your wardrobe and indulge in some retail therapy with your loved ones. Max Fashion, the region’s leading value fashion brand, invites you to celebrate the season with its Winter sale. With discounts ranging from 25% to 70% in the UAE, it’s a shopping event you won’t want to miss.

This year’s winter collection brings together style, comfort, and practicality, offering versatile pieces designed for the rhythm of everyday life. Whether you’re layering up for cooler mornings or dressing down for relaxed evenings, the range includes everything from soft knitwear and smart outerwear to laid-back denim and festive essentials.

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Fashion & Trends

MAX FASHION MAKES AUTUMN STYLE MORE ACCESSIBLE WITH PRICES YOU’LL LOVE

Dubai, UAE, 3 September 2025 – Max Fashion, the region’s leading value fashion brand, has unveiled its latest Autumn/Winter 2025 collection across the GCC, presenting a season of style designed to be both trend-led and affordable. The launch reinforces Max’s commitment to offering customers fashionable pieces at prices they will love, without compromising on quality or design.

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