UAE, Dubai – 22 May 2026 –Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its Eid 2026 Women’s Collection, proving that elevated occasion dressing doesn’t have to come at a premium price. A soft, beautifully crafted edit of occasion wear rooted in femininity, effortless elegance, and celebration dressing, the collection brings together trend-led style and genuine accessibility for the Eid season.

This season, Arab fashion and lifestyle influencer Zainab Alblushi joins Max Fashion as the face of the women’s Eid collection, bringing her signature aesthetic, a deeply considered blend of modesty, softness, and modern grace, to a range designed to make every woman feel special, without compromise.

Stylish, practical, and affordable school essentials now available at Buy 1 Get 1 Free in KSA and flat 40% off across the rest of GCCin-store and online

Dubai, UAE, 22 July 2025 – The countdown to the new school year has officially begun, and Max Fashion is turning up the excitement with its much-awaited Back-to-School campaign, designed to make shopping easy, fun, and budget-friendly for families across the region. Whether it’s their first day of kindergarten or the start of a new grade, students can head back in style—thanks to unbeatable backpack offers from the region’s most trusted value fashion brand.

In Saudi Arabia, shoppers can take advantage of an incredible Buy 1 Get 1 Free offer on all backpacks, making it easier than ever to gear up for the school year with added value. Across the rest of the GCC, including the UAE, customers can enjoy a Flat 40% off on a wide selection of backpacks—ensuring high-quality, on-trend designs at wallet-friendly prices.