HONOR Becomes Second-Largest Smartphone Brand in the Middle East, Driven by Strong Mid-to-High-End Growth
Dubai, UAE – July 9, 2026 – Global leading AI device ecosystem company HONOR announced a major milestone in its growth journey in the region, achieving the position of the second-largest smartphone vendor in the Middle East for the first time in Q1 2026, according to the latest Omdia Middle East report.
Continue reading HONOR Surges to Second-Largest Smartphone Brand in Middle EastHONOR AND OWN ESIM PARTNER TO DELIVER SEAMLESS GLOBAL CONNECTIVITY ACROSS THE GCC
Partnership enables users to activate global data connectivity instantly without physical SIM cards
Dubai, UAE – 14 May 2026 – HONOR, a global AI device ecosystem company, has announced a strategic collaboration with OWN eSIM to bring seamless digital connectivity solutions to smartphone users across the GCC. Through this partnership, the OWN eSIM application will be preinstalled on selected HONOR smartphone models using Google PAI, enabling customers to access and activate global connectivity services directly from their devices with greater ease and flexibility.
By integrating OWN eSIM’s digital connectivity platform within HONOR devices, users will be able to activate international data services instantly, eliminating the need for physical SIM cards and enabling a smoother travel and connectivity experience.
Continue reading HONOR and OWN eSIM Revolutionize GCC ConnectivityHONOR Emerges as Fastest-Growing Smartphone Brand Despite Global Market Decline
Dubai, UAE, 20 April 2026: In a challenging global smartphone market, HONOR has demonstrated exceptional growth, according to the latest industry reports.
Data from Counterpoint Research reveals that global smartphone shipments declined by 6% year-over-year in Q1 2026. Despite this downturn, HONOR stood out by achieving the highest growth among leading brands, exceeding 25% year-over-year.
Further reinforcing this performance, IDC reported that HONOR also ranked as the fastest-growing brand among the top 10 smartphone manufacturers globally.
Counterpoint attributes HONOR’s strong performance to its strategic overseas expansion and regionally tailored product portfolio. This growth was further supported by aggressive promotional efforts and effective strategic execution, enabling the company to outperform the broader market even amid rising component cost pressures.
Continue reading HONOR: Fastest-Growing Smartphone Brand in 2026
Smartphones are getting more expensive, and the Middle East is firmly part of that story. In the final quarter of 2025, the global average selling price (ASP) of smartphones pushed past 400 dollars for the first time. In 2026, that line isn’t dropping: forecasts suggest prices will keep edging higher as mid‑ to premium‑tier phones take a bigger share of what people actually buy. At the same time, global shipments this year are likely to soften rather than surge as those cost pressures work their way through the market – a reset rather than a collapse, with better phones, higher prices, and more cautious upgrade cycles.
Continue reading Smartphone Prices Are Going Up in 2026. Here Is What Middle East Buyers Should KnowJames Li presents Augmented Human Intelligence (AHI) as the path forward, outlining how AI can enhance human potential
Barcelona, Spain – March 9, 2026 – James Li, CEO of global AI device ecosystem company HONOR, today delivered a forward-looking keynote address on the main stage of Mobile World Congress (MWC) 2026, outlining how AI can enhance human potential.
Continue reading HONOR CEO Takes Center Stage at MWC 2026, While Robot Phone Praised for its Innovation and Integration of Intelligence
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