Smartphones are getting more expensive, and the Middle East is firmly part of that story. In the final quarter of 2025, the global average selling price (ASP) of smartphones pushed past 400 dollars for the first time. In 2026, that line isn’t dropping: forecasts suggest prices will keep edging higher as mid‑ to premium‑tier phones take a bigger share of what people actually buy. At the same time, global shipments this year are likely to soften rather than surge as those cost pressures work their way through the market – a reset rather than a collapse, with better phones, higher prices, and more cautious upgrade cycles.

• Responds to rising smartphone ownership and increased device usage
• Service day to strengthen customer satisfaction throughout the full device lifecycle.

Dubai, UAE, January 28, 2026 – HONOR, a global AI device ecosystem company, today announced the expansion of its after-sales commitment the launch of Special Service Days at all HONOR Experience Stores in the region. The initiative reflects HONOR’s consumer-first philosophy, reinforcing its position as a reliable and trustworthy brand built on industry-leading manufacturing standards, continuous innovation, and dependable post-purchase support throughout the full device lifecycle. The next Special Service Days will take place from February 1–5, with the initiative continuing during the same dates every month thereafter.