Designer Pavitra Rajaram brings soul-stirring artistry to Dubai in a collection inspired by heritage, history, and heart.
Dubai, United Arab Emirates – 3rd July 2025— Jaipur Rugs proudly announces the arrival of Majnun — an evocative and masterfully crafted rug collection by celebrated designer Pavitra Rajaram, now exclusively available at the Jaipur Rugs gallery in Alserkal Avenue, Dubai.
Bringing its signature smart casual vibe to the region with sleek menswear, chic womenswear, and a bold line-up of statement handbags
Dubai, June 03, 2025: Allen Solly, inspired by its Nottingham heritage and known for redefining workwear through smart casuals, has marked a significant milestone in its strategic global expansion with the launch of its first exclusive store in Dubai. Located on the 2nd Floor of City Centre Deira, the 1,830 sq. ft.+ outlet was opened in collaboration with franchise partner Kalyan Silks.
Mr. Jacob John, President Premium Brands, Aditya Birla Lifestyle Brands Limited ; Mr. T.S.Pattabhiraman, Chairman, Kalyan Silks ; Mr. Mahesh Pattabhiraman, Director, Kalyan Silks; Mr. Vikram Shivadas, Head – International Markets, Aditya Birla Lifestyle Brands Limited along with guests during the inauguration of Allen Solly store at City Centre, Deira, Dubai
The store was inaugurated by Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited; T. S. Pattabhiraman, Chairman, Kalyan Silks; and Mahesh Pattabhiraman, Executive Director, Kalyan Silks, marking a new chapter in Allen Solly’s international retail journey. This launch brings the brand’s iconic style to the UAE for the first time. Allen Solly is a distinguished brand from Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the renowned Aditya Birla Group (ABG), a leading Indian conglomerate.
Continue reading Allen Solly Enters the Middle East with 1st Store Launch in DubaiDubai, UAE, June 1, 2025 — As the countdown to Eid begins, shoppers across the region are gravitating towards familiar ground –Max Fashion, the region’s leading value fashion brand. Known for its mix of modest silhouettes, family-friendly styles, and wallet-conscious prices, the retailer remains a seasonal go-to—not for a new collection this time, but for its reliably festive selection that’s already on shelves.
From embellished kaftans and breezy abayas to structured shirts and printed kurtas, the fashion mix reflects what many shoppers are seeking, looks that feel special enough for Eid gatherings, yet wearable beyond the occasion. The appeal is straightforward—pieces that blend tradition with an everyday practicality, especially for families planning coordinated outfits.
In stores, women are reaching for jewel-toned dresses, lace overlays, and light fabrics that work well in warm weather. Meanwhile, men’s sections are stocked with neutral tailoring and smart casual options that feel suited to both prayers and long lunches. The children’s line adds its own charm, with frilled dresses, cotton sets, and accessories that make family styling feel like less of a chore.
Continue reading Eid Style Made Easy, Max Fashion Has the Season SortedWith timeless festive pieces already in stores, families are quietly ticking off their Eid wardrobes at MaxDubai, United Arab Emirates – May 2025:
At the heart of a city known for innovation and fashion, the third edition of Brand Booster kicks off with a powerful message: fashion is not just about style it’s about stories, resilience, and dreams realized. Organized by leading experts in the fashion industry, Brand Booster Trade Show continues to reshape the fashion landscape in the Middle East, offering a professional platform for emerging designers to build and elevate their brands.
This year, the spotlight shines on powerful, human centered stories of women who overcame obstacles to find their place in the world of fashion. Among them is the story of Amani Atari, a Palestinian designer who waited 28 years for a fashion school to open in her country. Undeterred by the delay, she pursued her academic journey and proudly graduated alongside her daughter. Today, Amani is presenting her collection at the exhibition a proud and emotional milestone.
Continue reading Brand Booster Trade Show 2025: Inspiring Stories Light Up the Stage for Emerging Designers in DubaiFrom helicopter mechanic to CEO of COÉGA Sunwear, Maureen turned her passion for sewing into a global phenomenon introducing the regions first ever Pool Shoes
COÉGA Sunwear began with their CEO and founder, Maureen, sewing Pool Shoes to protect her child’s feet from burning and blistering on the hot cement by the pool and rough beach terrain in the intense summer heat. What started as a practical solution soon evolved into a leading swimwear Dubai brand. With one goal in mind: keeping kids safe and comfortable during their aquatic activities, Maureen designed the first pair of Pool Shoes to prevent slipping and burns. Today, COÉGA offers a wide range of swimwear, including burkini options and every kind of swim suit for the entire family, crafted to meet the region’s unique climate and modesty preferences.
UAE News 24/7 