Dubai, UAE, 3 September 2025 – Max Fashion, the region’s leading value fashion brand, has unveiled its latest Autumn/Winter 2025 collection across the GCC, presenting a season of style designed to be both trend-led and affordable. The launch reinforces Max’s commitment to offering customers fashionable pieces at prices they will love, without compromising on quality or design.
When Manish Malhotra throws a couture party, he doesn’t just host a show, he changes the way the industry thinks about them. At the Taj Palace in New Delhi, the designer tore up the traditional runway format and introduced India’s first-ever Couture Party, a night where couture, music, and celebration collided.
The evening was a study in how Malhotra continues to stay ahead of the curve. Rather than guests sitting in silence awaiting a runway, they were drawn into an immersive, living showcase, with models gliding through the crowd in his newest collection, INAYA, as the party pulsed around them.
Continue reading Manish Malhotra Hosts India’s First Couture Party with Alessandra Ambrosio as the Muse of the Couture Nightvia Strategic Partnership with Rapheal Lifestyle
Dubai | July 30, 2025:Founded by a team of six like-minded entrepreneurs, Brand Studio Lifestyle Pvt. Ltd. has emerged as one of India’s most agile and fast-growing fashion houses—home to popular brands like Highlander, Tokyo Talkies.
Continue reading Highlander and Tokyo Talkies Expand into the Middle EastStylish, practical, and affordable school essentials now available at Buy 1 Get 1 Free in KSA and flat 40% off across the rest of GCCin-store and online
Dubai, UAE, 22 July 2025 – The countdown to the new school year has officially begun, and Max Fashion is turning up the excitement with its much-awaited Back-to-School campaign, designed to make shopping easy, fun, and budget-friendly for families across the region. Whether it’s their first day of kindergarten or the start of a new grade, students can head back in style—thanks to unbeatable backpack offers from the region’s most trusted value fashion brand.
In Saudi Arabia, shoppers can take advantage of an incredible Buy 1 Get 1 Free offer on all backpacks, making it easier than ever to gear up for the school year with added value. Across the rest of the GCC, including the UAE, customers can enjoy a Flat 40% off on a wide selection of backpacks—ensuring high-quality, on-trend designs at wallet-friendly prices.
Continue reading MAX FASHION KICKS OFF BACK-TO-SCHOOL SEASON WITH EXCITING OFFERS ON BACKPACKS ACROSS THE GCCThe allure of high fashion swept away Sofia as it played host to a dazzling evening of beauty and elegance. The globally renowned Lebanese designer, Walid Atallah, presented his spectacular Royale Fashion Show on June 27, an exclusive event organized by Palms Royale Sofia, the luxury entertainment complex located within the Grand Hotel Millennium.
Continue reading An Evening of Beauty: Walid Atallah’s Grand Fashion Show at Palms Royale Sofia, Bulgaria
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