UAE’s Homegrown Brand FiLLi Is All Set  For Expansion In the USA….

UAE’s Homegrown Brand FiLLi Is All Set  For Expansion In the USA….

FiLLi Café opens its first Flagship Store in the United States of America on the 14th of March 2022

Known for serving freshly brewed world-famous Zafran Chai and craveable international and Indian fusion food, FiLLi is all set to introduce regional flavors in a vibrant and contemporary local café ambience to the world.

Dubai, United Arab Emirates:  UAE’s favorite home-grown chai brand FiLLi is all set to expand globally into United States of America. FiLLi is all about Kadak Chai, Great Taste, and Exquisite Experience. FiLLi is a hit amongst tea lovers in UAE and now taking the taste globally with a vision to unite people’s love for tea. 

Mr Rafih FiLLi, the founder of FiLLi, has organically opened multiple stores across the UAE in the last 18 years and is now working with selected international partners to make the FiLLi and its unique Zafran Chai a global cult. 

FiLLi is expanding its roots to the US market in a franchise partnership with ZaMas LLC. FiLLi opened its first store in Houston, Texas, on the 14th of March, 2022 and has further plans to open 20 more stores in the next five years in the state of Texas, concentrating mainly in the cities of Houston, Dallas, San Antonio and Austin. 

Looking at further expansion plans, the UAE’s favorite chai brand plans to partner with experienced food and beverage companies in USA to establish its brand further and are in franchise discussions with them for New Jersey, Chicago, California and the State of Georgia. For the US market, FiLLi menu will offer its core products with a local spin adapted to US culture and taste. 

Mr Rafih FiLLi, the founder of FiLLi is an entrepreneurial success story. Such is his success, he’s done a Ted Talk, had Harvard Business case study done on him, and he has been listed in Forbes top 100 among other achievements. Speaking of his expansion plans Mr. Rafih FiLLi says, “We extend immense gratitude to everyone who have made FiLLi what it is today with their immense love for our products. We will be striving hard to serve our customers in new markets and aim to make FiLLi Tea a cult drink across the globe.”

About FiLLi Café:

FiLLi cafe is a national fast-casual cafe concept inspiring a modern lifestyle. Serving FiLLi Zafran Chai, coffee, smoothies, wraps, sandwiches, and flatbreads, FiLLi Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand’s focus on convenience. 

At FiLLi it’s a specially Curated branded experience. We have a unique chai and food range using premium ingredients served in a fashionable environment. Each recipe is developed from the Indian Sub-Continent and Middle East and offers the best in street food – much of which goes along very well with a cup of FiLLi Zafran Chai. The recipes have been tweaked to create a unique blend of authentic Indian spices and flavors.

A fun story is associated with the name of Dubai’s favorite home-grown chai brand FiLLi. Founded by Mr. Rafih FiLLi, the name FiLLi traces back to his school when we playfully called our group of friends FiLLi, made of all the members’ initials. Who knows that little banter among friends will be a leading brand one day with multiple stores across the globe.

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