Dubai, United Arab Emirates, 6th July 2026: The Brain & Performance Centre, a DP World company, has entered into a strategic partnership with Middlesex University (MDX) Dubai to advance collaboration in human performance, sport science, neuroscience, and cognition.

Formalised through the signing of a Memorandum of Understanding (MoU) by Professor Cedwyn Fernandes, Provost and Director of Middlesex University Dubai, and Dr Craig Cook, Chief Executive Officer of The Brain & Performance Centre, the collaboration brings together academic expertise and industry leadership to address emerging opportunities in performance science and brain health.