WebEngage powers Kaspersky’s shift towards more personalised B2B customer engagement
More than 500,000 users engaged as Kaspersky builds a scalable, data-driven customer engagement framework for its B2B operations
July 13th, Dubai, UAE: Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B2B operations.
Continue reading Kaspersky Enhances B2B Engagement with WebEngage
UAE News 24/7 