5 May 2026, Dubai, UAE – In a regional first, Geidea, a leading fintech and payments technology provider in the region, has introduced a dual-card routing capability in partnership with UnionPay International – unlocking greater payment flexibility, improved acceptance, and a seamless experience for UnionPay cardholders across the Middle East & Africa.

Designed to intelligently route eligible transactions, the capability enables smoother, more reliable payments across Geidea’s merchant network, setting a new standard for choice and efficiency at the point of sale. By enabling routing flexibility on dual-network cards, the capability supports processing in line with cardholder preference, where applicable, contributing to improved performance, reliability, and overall payment experience.