Tag Archives: Geidea

Business & Investments

Geidea Launches MEA’s First Dual-Card Routing with UnionPay

5 May 2026, Dubai, UAE – In a regional first, Geidea, a leading fintech and payments technology provider in the region, has introduced a dual-card routing capability in partnership with UnionPay International – unlocking greater payment flexibility, improved acceptance, and a seamless experience for UnionPay cardholders across the Middle East & Africa.

Designed to intelligently route eligible transactions, the capability enables smoother, more reliable payments across Geidea’s merchant network, setting a new standard for choice and efficiency at the point of sale. By enabling routing flexibility on dual-network cards, the capability supports processing in line with cardholder preference, where applicable, contributing to improved performance, reliability, and overall payment experience.

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Business & Investments

Geidea Integrates Weixin Pay for Chinese Tourists

Geidea Partners with Weixin Pay to Enable Seamless Payments for Chinese Visitors Across the Region

29 April, Dubai, UAE – Geidea, a leading fintech and payments technology provider in the region, has announced a strategic partnership with Weixin Pay (also known as WeChat Pay), one of China’s most widely used digital payment ecosystems, to enable seamless payment acceptance for Chinese visitors across its merchant network.

Through this partnership, Geidea merchants will be able to accept Weixin Pay at approved locations, empowering businesses across retail, hospitality, and tourism to better serve the rapidly growing influx of Chinese travellers visiting the region for both leisure and business.

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Technologies

Geidea and tpay partner to transform digital payments in KSA, Egypt, & UAE

Geidea and tpay partner to transform digital payments in KSA, Egypt, & UAE Expanding financial access with a comprehensive suite of payment solutions

Dubai, UAE, Oct 29, 2024 — With digital payments in the Middle East, Turkey, and Africa (META) projected to grow at a compound annual rate of approximately 17.7% from 2023 to 2030, the region’s payment landscape is set for substantial evolution. Geidea, one of the region’s leading financial technology companies, has announced a strategic partnership with tpay, the leading payment connector in the region. Together, they aim to reshape the digital payments space by offering an integrated suite of payment methods, including Direct Carrier Billing (DCB), card payments, and e-wallets, all accessible through a single aggregator. This collaboration is designed to enhance the payment experience for merchants and consumers while driving financial inclusion across the region.

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