Thailand Introduces ‘Healing Is The New Luxury’ To Meet Growing GCC Demand For Wellness And Medical Travel

• Over 600,000 GCC travellers expected to visit Thailand by the end of 2026
• Thailand expands flight capacity to 140 flights per week between the UAE and Thailand

UAE – July 09, 2026: Travellers are increasingly prioritising wellbeing, preventative healthcare and meaningful experiences over traditional holidays amid recent global uncertainty. The Tourism Authority of Thailand (TAT) has introduced ‘Healing is the New Luxury,’ a new campaign designed to strengthen the country’s position as one of the world’s leading wellness destinations for GCC travellers.

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