As Disruption Persists, Digital Investment will Drive Efficiency and Profitability

Unprecedented headwinds over the past two years – pandemic, war, labour and supply chain challenges, inflation – are making it much more expensive to run a business. Under pressure to reduce costs and increase efficiency, many companies are turning to automation and cloud technology to drive immediate value across all departments.

Salesforce Expands Flow Automation Suite, Now Delivers More Than 1 Trillion Monthly Automations and $2 Trillion in Customer Business Value

• Flow enables companies to build workflows on the Salesforce Platform that automate across Slack, MuleSoft, and Tableau, connecting systems and business processes on one CRM platform

• Customers like Vonage, RBC Wealth Management, and ENGIE are automating mundane and repetitive processes, freeing up time to create technology that differentiates their business

Salesforce announces Hyperforce expansion and highlights customers’ journeys during Salesforce Live 2022

DUBAI, United Arab Emirates, 29 March 2022 — Salesforce [NYSE: CRM], the global leader in CRM, today hosted a diversity of customers and partners during its annual Salesforce Live event held at the Mandarin Oriental Jumeirah, Dubai. Aimed at exploring Salesforce’s dynamic growth and expansion in the region, the event highlighted the large-scale investments that the company is making in the Middle East.