Four Predictions on Disruptive Technologies that will Shape the Future
DUBAI, United Arab Emirates — 28December 2022 —In 2021, AI/Machine Learning was rated by Statista as the most impactful disruptive technology. Here, Salesforce executives share five disruptive trends and technologies from 2022 that will shape the future in 2023.

1. Generative AI will empower mass customizations of experiences
“Generative AI uses machine learning algorithms that enable computers to use existing content like text, audio and video files, images, and even code to create new possible content. In 2023, generative AI will rapidly become a key tool for companies and ad agencies to implement mass customization of experiences — individuals with the highest customer lifetime value increasingly see machine-generated images and copy that are individually tailored to their unique profile.” — Mick Costigan, VP of Salesforce Futures, Salesforce
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