Tag Archives: Panasonic

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Panasonic, OMASCO Mark 50-Year Partnership with Launch of  New EU-Series AC Designed for Oman Market

New EU-Series AC Featuring nanoe™ X and Adaptive Inverter Technology redefines home and commercial cooling in the Sultanate, providing clean, healthy air and fast cooling, while minimizing energy consumption.

Muscat Oman

Panasonic Marketing Middle East and Africa FZE (PMMAF) and Oman Marketing and Services Company LLC. (OMASCO) celebrated 50-years of trusted partnership, with the debut of Panasonic’s new EU-Series air conditioners in the Oman market at an exclusive launch event held at Hotel Sheraton Oman, Muscat (19 August 2025). In line with Panasonic’s renowned global quality standards, the launch of the EU-Series heralds a new era of energy-efficient, eco-friendly cooling solutions built for Oman’s unique climate and living environments.

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Technologies

Panasonic Introduces Versatile, Powerful and Hygienic Stick Vacuum Cleaners

Designed to make cleaning the entire home effortless, cordless stick vacuum cleaners MC-SBR70 and MC-SBR40 feature robust suction power and versatile attachments that can tackle everything from pet hair to invisible dust.

 31 July 2025:

Dubai, United Arab Emirates

Panasonic Marketing Middle East and Africa FZE (PMMAF) has announced the official launch of its latest premium cordless stick vacuum cleaners in the region – the MC-SBR70 and MC-SBR40.  Reflecting Panasonic’s renowned global standards, both models combine hygienic, powerful performance with extended runtime, all packed into a compact, reliable appliance.  Top of the line model MC-SBR70 even boasts an intelligent dust sensor, which automatically increases the vacuum cleaner’s suction power when it detects higher dust levels for a more efficient cleaning.  

This MC-SBR70, as the premium version, is also engineered with a high-torque, brushless motor and energy-efficient inverter that can deliver up to 135W of suction power.  This ensures exceptionally effective cleaning, effortlessly tackling dirt and even microscopic dust on any surface – from tiles to carpets to wooden floors. Sleek and lightweight at just 2.7 kg, it also comes with an additional battery and charger for extra convenience.     For uninterrupted cleaning sessions, the premium model also boasts a longer running time, offering a total of 116 minutes of operation with the 2 batteries.  

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Technologies

Panasonic Bolsters Saudi Presence With New Distribution Partnership

Japanese manufacturer appoints Al Essa Industries as new KSA distributor for Panasonic’s range of large home appliances  

Riyadh, Saudi Arabia

Panasonic Marketing Middle East and Africa (PMMAF) today announced a dynamic new partnership with Al Essa Industries Co., appointing them as the distributor for Panasonic’s comprehensive range of premium large home appliances, including state-of-the-art washing machines and refrigerators, across KSA.  

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Business & Investments

Panasonic Forges Retail Partnership with SACO to Enhance Customer Experience in Saudi Arabia

Panasonic bats for enhanced service and supply efficiency by collaborating with Saudi Company for Hardware (SACO)

Riyadh, Saudi Arabia

Panasonic Marketing Middle East and Africa (PMMAF) has revealed a groundbreaking strategic partnership with Saudi Company for Hardware (SACO), KSA’s premier electronics and lifestyle retail distributor. This collaboration marks a significant evolution in the Kingdom’s retail and electronics sectors, as it pioneers a direct supply model in the Saudi market, aligning a major international manufacturer directly with a leading national retailer. The partnership is also strategically designed to redefine how Saudi customers access and experience Panasonic’s innovative products, bringing them closer to consumers through SACO’s extensive network of retail locations across the Kingdom.

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Business & Investments

Panasonic Takes Customer Service Excellence To New Heights at 2025 Strategy Conference

Panasonic Takes Customer Service Excellence To New Heights at 2025 Strategy Conference, Launches Digital Studio and Holds Technical Olympics

• The Digital Studio ushers in a new era of technical training by revolutionizing knowledge transfer and expanding accessibility.

• Introduction to AI solutions stands out as one of the event’s highlights, designed to keep participants abreast of future technological advancements

Dubai, United Arab Emirates

Panasonic Marketing Middle East & Africa FZE (PMMAF) is pleased to announce the successful conclusion of its highly anticipated Customer Service Strategy Conference 2025 held recently in Dubai, UAE.  This pivotal event, building on the success of previous years, reinforces Panasonic’s dedication to enhancing customer experience. Key highlights of the event included the unveiling of the Digital Studio for Technical Training, a workshop focused on utilizing Artificial Intelligence (AI), and the staging of the the 14th Regional Technical Olympics.

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