The seasonal campaign brings exceptional value on diamonds, precious gems, old gold exchange and gold jewellery across all GCC markets.

Dubai, UAE, 2026: Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has launched The Joy of Summer campaign across the GCC, bringing customers a season of exceptional value, rewarding offers and unmatched craftsmanship. The campaign, valid until 9 August 2026, celebrates the joy of gifting, upgrading and investing in jewellery with attractive offers across multiple categories.

The Joy of Summer campaign is currently live across all Joyalukkas showrooms in the GCC, including the UAE, offering customers exciting opportunities to make the most of the season. Customers purchasing diamond or precious gemstone jewellery worth AED 3,500 or above will receive an instant free cash voucher. The campaign also features 0% deduction on old gold exchange, enabling customers to upgrade their existing jewellery with maximum value, alongside making charges starting from just 1.99% on selected gold chains and bangles.

Designed to combine value with trust, the campaign reflects Joyalukkas’ continued commitment to offering customers meaningful benefits without compromising on quality, purity or design excellence.

A SEASON OF CELEBRATION AND EXCEPTIONAL VALUE

John Paul Alukkas, CEO, Joyalukkas Jewellery, said “The Joy of Summer campaign reflects Joyalukkas’s ongoing commitment to making fine jewellery more rewarding and accessible while continuing to uphold the trust customers have placed in Joyalukkas for decades. Summer has always been a wonderful time for families to celebrate milestones, create memories and invest in jewellery that holds lasting emotional and financial value. Gold has always remained one of the most enduring purchases a family can make, offering not only timeless beauty but also long-term value that can be cherished, worn and passed down through generations. Through The Joy of Summer campaign, we want to reward our customers with offers that genuinely enhance every purchase—from instant cash vouchers on our exquisite diamond and precious gemstone jewellery to full value on old gold exchange and attractive making charges on everyday favourites like chains and bangles.”

AN EXTENSIVE COLLECTION FOR EVERY STYLE AND CELEBRATION

The Summer of Joy campaign showcases Joyalukkas’ extensive portfolio of jewellery collections, offering customers a remarkable selection for every taste, occasion and generation. From timeless gold jewellery and elegant diamond creations to vibrant precious gemstone collections, every piece reflects exceptional craftsmanship, contemporary design and enduring beauty. Whether celebrating weddings, anniversaries, festive occasions or personal milestones, customers can discover jewellery that perfectly complements every moment.

The brand’s bridal collections remain among its most celebrated offerings, featuring intricately crafted necklaces, bangles, earrings and statement sets that blend cultural heritage with modern elegance. Alongside these are contemporary designs, certified diamonds and carefully selected emeralds, rubies, sapphires and other precious gemstones, ensuring an unmatched choice across every category.

Across every collection, Joyalukkas continues to uphold the highest standards of purity, authenticity and quality. Hallmarked gold, responsibly sourced diamonds and certified precious gemstones reinforce the brand’s longstanding commitment to trust, transparency and excellence, giving customers complete confidence in every purchase.

CONTINUING A LEGACY OF TRUST AND EXCELLENCE

For decades, Joyalukkas has earned the confidence of millions of customers by consistently delivering exceptional quality, transparent business practices and jewellery that celebrates life’s most meaningful moments. From its beginnings to becoming one of the world’s leading jewellery retailers, the brand has remained firmly committed to its founding values of trust, integrity, craftsmanship and customer satisfaction.

As The Joy of Summer campaign continues across all GCC showrooms until 9 August 2026, Joyalukkas invites customers to visit their nearest showroom and experience a season where beautiful jewellery, trusted quality and outstanding value come together to create moments of lasting joy.