Intelligent Adaptive Experience That Redefines the Internet Itself.

Abu Dhabi, UAE – 16 April 2026 – G42, and R/GA, the creative innovation company, today announced the launch of alpha.G42.ai, a world-first Generative Interface created for G42, a global leader in artificial intelligence based in Abu Dhabi.

This entirely new adaptive experience fundamentally redefines the internet, transitioning a brand’s digital presence from a traditional, static website to a dynamic, conversational system, powered by integrated large language models (LLMs). Alpha.G42.ai is a working prototype for the future of the web, where the front door of a brand is an intelligent agent that generates and curates content, for each visitor, in real-time.

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