Headlined by Sachin Tendulkar, the campaign reaffirms Tanishq’s commitment to transparency, trust, and the UAE community as part of the ongoing Proud of UAE initiative.

Dubai, UAE —4^th May 2026: Tanishq, India’s most trusted jewellery brand and a TATA product, today announced the launch of its Festival of Exchange across the United Arab Emirates. The campaign invites residents to renew their gold legacy with two of the most rewarding exchange offers ever offered in the region: a 0% deduction on the exchange of old gold above 9KT, and up to AED 20 per gram extra off on exchanged old gold when purchasing diamonds. The offer is available across all Tanishq boutiques in Abu Dhabi, Dubai, and Sharjah.

Anchored by the campaign idea ‘What Endures, Shines’ and fronted by Sachin Tendulkar, the Festival of Exchange represents one of the boldest commercial moves by a jewellery retailer in the UAE, a clear signal of Tanishq’s confidence, scale, and intent to lead category transformation in the region.

Continue reading From Heirloom to Heirloom: Tanishq Launches the ‘Festival of Exchange’ →