Dubai, United Arab Emirates, 7 August: Dubai has long demonstrated a keen understanding of the ever-evolving preferences of modern shoppers and visitors to the city.

The city’s agile, dynamic, and multifaceted strategies continually cater to changing demands, driving consumer confidence and visitation to new heights every year. The city’s robust value-driven world-class offerings are a prime example, underscoring the sentiment of 47% of UAE consumers^[1] who increasingly prioritize pocket-friendly retail alongside exceptional city-wide experiences.

Shopping malls, retail destinations, attractions, and hotels across the city note impressive growth in consumer spending and footfall during the first half of DSS 2024

Unparalleled summer experiences throughout DSS 2024 aim to support D33 objectives to make Dubai one of the world’s best places to live, work, and visit

Dubai, United Arab Emirates, 6 August 2024: Dubai Summer Surprises (DSS) 2024 is accelerating positive momentum across various economic sectors in the emirate during its biggest and most exciting edition this year, bolstered by strategic partnerships from leading corporations and citywide stakeholders. Reaching its mid-way mark this week, the annual festival is once again proving to be a driver of key economic sector performance and tourism growth in the city by spotlighting thousands of experiences for residents and visitors to enjoy across the full breadth of the city’s diverse propositions.