Latest data from Checkout.com shows a 44% increase y-o-y in digital spending during last year’s Dubai Summer Surprises, with 62% of UAE consumers planning to increase their online shopping over the next year

Dubai, UAE – As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during last year’s campaign, with signals pointing to even greater momentum this summer.

The number of daily digital transactions in the UAE jumped by 25% year-on-year during the DSS 2024 period, while consumers also spent more per transaction, with average ticket sizes growing by 16% year-on-year. Checkout.com’s own processing volumes in the UAE rose by 44% during last year’s DSS, reflecting a broader shift toward online-first lifestyles and growing consumer trust in digital payments across high-intent seasonal moments.