Category Archives: Fashion & Trends

Fashion & Trends

MAX FASHION KICKS OFF BACK-TO-SCHOOL SEASON WITH EXCITING OFFERS ON BACKPACKS ACROSS THE GCC

Stylish, practical, and affordable school essentials now available at Buy 1 Get 1 Free in KSA and flat 40% off across the rest of GCCin-store and online

Dubai, UAE, 22 July 2025 – The countdown to the new school year has officially begun, and Max Fashion is turning up the excitement with its much-awaited Back-to-School campaign, designed to make shopping easy, fun, and budget-friendly for families across the region. Whether it’s their first day of kindergarten or the start of a new grade, students can head back in style—thanks to unbeatable backpack offers from the region’s most trusted value fashion brand.

In Saudi Arabia, shoppers can take advantage of an incredible Buy 1 Get 1 Free offer on all backpacks, making it easier than ever to gear up for the school year with added value. Across the rest of the GCC, including the UAE, customers can enjoy a Flat 40% off on a wide selection of backpacks—ensuring high-quality, on-trend designs at wallet-friendly prices.

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Fashion & Trends

An Evening of Beauty: Walid Atallah’s Grand Fashion Show at Palms Royale Sofia, Bulgaria

The allure of high fashion swept away Sofia as it played host to a dazzling evening of beauty and elegance. The globally renowned Lebanese designer, Walid Atallah, presented his spectacular Royale Fashion Show on June 27, an exclusive event organized by Palms Royale Sofia, the luxury entertainment complex located within the Grand Hotel Millennium.

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Fashion & Trends

Jaipur Rugs Debuts ‘Majnun’ – A Tapestry of Timeless Love

Designer Pavitra Rajaram brings soul-stirring artistry to Dubai in a collection inspired by heritage, history, and heart.

Dubai, United Arab Emirates – 3rd July 2025— Jaipur Rugs proudly announces the arrival of Majnun — an evocative and masterfully crafted rug collection by celebrated designer Pavitra Rajaram, now exclusively available at the Jaipur Rugs gallery in Alserkal Avenue, Dubai.

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Fashion & Trends

Allen Solly Enters the Middle East with 1st Store Launch in Dubai

Bringing its signature smart casual vibe to the region with sleek menswear, chic womenswear, and a bold line-up of statement handbags

Dubai, June 03, 2025: Allen Solly, inspired by its Nottingham heritage and known for redefining workwear through smart casuals, has marked a significant milestone in its strategic global expansion with the launch of its first exclusive store in Dubai. Located on the 2nd Floor of City Centre Deira, the 1,830 sq. ft.+ outlet was opened in collaboration with franchise partner Kalyan Silks.

Mr. Jacob John, President Premium Brands, Aditya Birla Lifestyle Brands Limited ; Mr. T.S.Pattabhiraman, Chairman, Kalyan Silks ; Mr. Mahesh Pattabhiraman, Director, Kalyan Silks; Mr. Vikram Shivadas, Head – International Markets, Aditya Birla Lifestyle Brands Limited along with guests during the inauguration of Allen Solly store at City Centre, Deira, Dubai

The store was inaugurated by Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited; T. S. Pattabhiraman, Chairman, Kalyan Silks; and Mahesh Pattabhiraman, Executive Director, Kalyan Silks, marking a new chapter in Allen Solly’s international retail journey. This launch brings the brand’s iconic style to the UAE for the first time. Allen Solly is a distinguished brand from Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the renowned Aditya Birla Group (ABG), a leading Indian conglomerate.

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Fashion & Trends

Eid Style Made Easy, Max Fashion Has the Season SortedWith timeless festive pieces already in stores, families are quietly ticking off their Eid wardrobes at Max

Dubai, UAE, June 1, 2025 — As the countdown to Eid begins, shoppers across the region are gravitating towards familiar ground –Max Fashion, the region’s leading value fashion brand. Known for its mix of modest silhouettes, family-friendly styles, and wallet-conscious prices, the retailer remains a seasonal go-to—not for a new collection this time, but for its reliably festive selection that’s already on shelves.

From embellished kaftans and breezy abayas to structured shirts and printed kurtas, the fashion mix reflects what many shoppers are seeking, looks that feel special enough for Eid gatherings, yet wearable beyond the occasion. The appeal is straightforward—pieces that blend tradition with an everyday practicality, especially for families planning coordinated outfits.

In stores, women are reaching for jewel-toned dresses, lace overlays, and light fabrics that work well in warm weather. Meanwhile, men’s sections are stocked with neutral tailoring and smart casual options that feel suited to both prayers and long lunches. The children’s line adds its own charm, with frilled dresses, cotton sets, and accessories that make family styling feel like less of a chore.

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