Category Archives: Fashion & Trends

Fashion & Trends

Maison H launches its new collection for Ramadan 2025

Maison H, owned by media personality and fashion designer Imane Harti, launched its new collection for Ramadan 2025 in a wonderful atmosphere at Spica Restaurant at Dubai Marine Resort in the Emirate of Dubai, in the presence of important figures in the world of fashion, art and media.

The designer used various fabrics in the new collection such as silk, taffeta, chiffon, embroidered tulle and crepe to suit all body shapes, while the colors ranged between pastel, black and bold colors such as red, dark blue and orange.

Iman relied on different cuts and designs, combining various fabrics in the same piece to satisfy all women’s tastes.

Fashion & Trends

Qasem Al-Qasem Launches “Resort 2025” Collection from Shalky with Luxurious Feminine Designs for Every Occasion

Creative designer Qasem Al-Qasem, the mastermind behind the “Shalky” brand, has launched the “Resort 2025” collection, which carries the theme of “modernity.” In this collection, Al-Qasem presents his unique vision of an elegant and contemporary woman, blending luxury and balanced femininity with a careful selection of distinctive colors and designs. The collection stands out for its sophisticated elegance that follows the latest fashion trends, inspired by nature’s colors and timeless shades, perfect for women who love to stand out and embrace uniqueness in their looks.

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Fashion & Trends

Bader Al Ghaith: The Emirati Entrepreneur Driving NO-VA’s Success

Dubai, UAE, February 2025 – In just two years, Emirati entrepreneur Bader Al Ghaith has transformed NO-VA from a bold idea into one of the UAE’s most exciting activewear brands. With the opening of its flagship store in Dubai Mall, NO-VA is not just making waves in the fitness and fashion industry—it’s redefining what a homegrown brand can achieve.

Bader Al Ghaith founded NO-VA in 2023

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Fashion & Trends

Premium beachwear brand SAVALME presented its Spring/Summer 2025 collection

Titled “The Goddess of the Sea,” the lineup features 13 looks, including swimsuits in various designs, skirts, pareos, tunics, jumpsuits, and other accessories for both beach and urban lifestyles. A hallmark of SAVALME’s signature style is functionality: these swimsuits are versatile enough to transition from the beach to city strolls, parties, and even office settings.

The brand’s founder, Albina Sallum – designer, technologist, tailor, and model all in one spent over a year developing prototypes of her signature ruffled swimsuits. Creating garments that seamlessly transition between beach and city wear required perfecting numerous technological details. These pieces look great as standalone items or as part of a set and perform equally well when wet or dry, ensuring constant comfort while highlighting the body’s natural form.

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Fashion & Trends

VIRGIO Announces Its UAE Arrival with an Exclusive Evening in Dubai

Dubai, UAE – January 31, 2025 – VIRGIO, the trailblazing sustainable fashion brand, officially marked its entry into the UAE market with an exclusive celebration at Papa Dubai at V Hotel. The event welcomed prominent media, influencers, and fashion enthusiasts, highlighting VIRGIO’s commitment to redefining fashion with sustainability at its core.

The event’s highlight was the presence of celebrity guest Safa Siddiqui, who added a touch of star power to the night. Guests enjoyed ambient music, posed for photos with Safa, and experienced an event that epitomized VIRGIO’s ethos: luxe, sustainable, and timeless.

Amar Nagaram, Founder & CEO of VIRGIO, took the stage to deliver a heartfelt speech about the brand’s unwavering commitment to sustainability. “At VIRGIO, we are driven by a vision to create fashion that not only looks good but also does good,” Amar shared.  “We believe that fashion should not only be trend-driven but also responsible. Our journey is about empowering consumers with choices that reflect their values while staying effortlessly stylish.”

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