Daily Archives: June 18, 2026

Business & Investments, Featured

Impact of Technology on Saudi Marketing Performance

Flagship forum The Effectiveness Edit spotlighted the impact of technology and AI on marketing performance

Saudi Arabia June 18, 2026: Effie Awards Saudi Arabia 2026 , 

held under the theme “Pride of the Kingdom”, crowned winners across 26 categories, 12 industry categories and 14 specialty categories, marking a historic milestone of its first edition in celebrating the Kingdom’s marketing effectiveness. The winners were evaluated by a jury panel composed of 100+ leading professionals that recognised campaigns for demonstrating strategic excellence, creative innovation and measurable business impact.

The sector continues to grow strongly, with Saudi Arabia’s marketing and advertising agency market size projected to reach USD 4.13 billion by 2031, driven by a 5.3% CAGR. The market report also highlighted digital advertising accounting for more than 60% of total agency revenue, reflecting a strong shift toward performance-led, data-driven marketing across the Kingdom.

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Business & Investments

TCS and Anthropic launch Global Premier Partnership to drive Enterprise AI scaling

As a Global Premier Partner in the Claude Partner Network, TCS will empower 50,000 associates with Claude, powered by Anthropic, transform core enterprise functions, co-innovate industry solutions, and build future-ready AI talent through TCS iON.

TCS and Anthropic will also jointly go to market with AI solutions for highly regulated sectors.

Dubai, June 16, 2026: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, today announced a global strategic partnership with Anthropic, the frontier AI company behind Claude, to help customers scale enterprise AI adoption. TCS will setup a dedicated Business Unit focused on delivering strong customer value propositions, joint industry solutions and deep AI expertise on the Claude family of models through early access to Claude models.  

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Health Care

خشونة الركبة: الأسباب وطرق العلاج والوقاية

خشونة الركبة: الأسباب وطرق العلاج والوقاية

تُعد خشونة الركبة من أكثر أمراض المفاصل شيوعًا، خاصةً لدى كبار السن، وهي حالة يحدث فيها تآكل تدريجي للغضروف الذي يغطي أطراف العظام داخل مفصل الركبة، مما يؤدي إلى احتكاك العظام ببعضها وظهور الألم وصعوبة الحركة. وقد أصبحت خشونة الركبة مشكلة صحية متزايدة بسبب زيادة معدلات السمنة وقلة النشاط البدني.

د. عمرو اليماني
استشاري جراحة العظام
مستشفى ادم فيتال دبي

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Health Care

Knee Osteoarthritis: Causes, Treatment, and Prevention

Knee osteoarthritis is one of the most common joint disorders worldwide, particularly among older adults. It occurs when the cartilage that cushions the ends of the bones in the knee joint gradually wears away, leading to friction between the bones. This condition can cause pain, stiffness, reduced mobility, and a significant decline in quality of life. With increasing rates of obesity and sedentary lifestyles, knee osteoarthritis has become a major public health concern.

Dr. Amr El Yamany
Consultant Orthopaedic Surgeon
Adam Vital Hospital – Dubai

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Business & Investments

UBF organises 5th edition of Cyber Wargaming

Abu Dhabi, United Arab Emirates – 17 June 2026:

Under the supervision of the Central Bank of the UAE (CBUAE) and the UAE Cybersecurity Council, the UAE Banks Federation (UBF), the sole representative and unified voice of UAE banks, organised the fifth edition of Cyber Wargaming 2026 as part of its ongoing efforts and initiatives to develop the banking sector, protect its digital infrastructure, and provide a seamless and secure banking experience for all customers.

This initiative is part of ongoing efforts to develop the banking sector, protect its digital infrastructure, and provide a seamless and secure banking experience for all customers.

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