Flagship forum The Effectiveness Edit spotlighted the impact of technology and AI on marketing performance

Saudi Arabia June 18, 2026: Effie Awards Saudi Arabia 2026 , 

held under the theme “Pride of the Kingdom”, crowned winners across 26 categories, 12 industry categories and 14 specialty categories, marking a historic milestone of its first edition in celebrating the Kingdom’s marketing effectiveness. The winners were evaluated by a jury panel composed of 100+ leading professionals that recognised campaigns for demonstrating strategic excellence, creative innovation and measurable business impact.

The sector continues to grow strongly, with Saudi Arabia’s marketing and advertising agency market size projected to reach USD 4.13 billion by 2031, driven by a 5.3% CAGR. The market report also highlighted digital advertising accounting for more than 60% of total agency revenue, reflecting a strong shift toward performance-led, data-driven marketing across the Kingdom.

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