Dubai, April 28,2026 : As the global events industry regains momentum following a period of uncertainty, a new fitness competition is launching in Dubai, one that shifts the focus away from elite performance and toward personal progress and participation.

XX | HER EDITION, a Dubai-born female fitness event, has been created specifically for women who are new to functional fitness or returning after time away. In an industry traditionally dominated by elite athletes and high-performance competition, XX is designed to make fitness more accessible, prioritising participation and community, while making competition more approachable.