Dubai Highlights Competitive Lifestyle Value and Regional Resilience in Julius Baer’s Global Wealth and Lifestyle Report 2026

• Dubai maintains its position as a premier global hub relative to leading cities that were cited as more expensive due to strengthening currencies, thus offering a world-class lifestyle at highly competitive prices.
• The emirate provides outstanding comparative value across the luxury spectrum, offering highly competitive pricing for high-end real estate, luxury vehicles, jewellery, and premium travel
• Optimism among Middle Eastern high-net-worth individuals (HNWIs) remains exceptionally strong: a third reported major wealth accumulation last year, and 43 per cent are expanding their investments and expenditures
• The Gulf’s economic diversification continues to mature rapidly, with non-oil industries now contributing around 73 per cent to the overall GCC GDP

According to the Julius Baer Global Wealth and Lifestyle Report 2026, Dubai stands out as a highly attractive and resilient regional hub for global wealth. Driven by shifting currency valuations that influence global living costs, the emirate delivers compelling competitive value for premium lifestyles, mirroring the broader Middle East’s strong wealth accumulation and upbeat investment climate, and an enduring fundamental focus on family, succession, and wealth education.

United Arab Emirates, Dubai, 07 July 2026 – Released amid a dynamic and complex global economic landscape, the Julius Baer Global Wealth and Lifestyle Report 2026 highlights the effects of geopolitical tensions, evolving trade routes, and volatile foreign exchange markets. Even with resilient financial markets, these macroeconomic shifts are significantly altering the cost of living for the worlds affluent.

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