• 99%ofsurveyed consumers in the UAE take precautions to secure payments
• 77%of respondents trust digital payments and81% expect to use them more in the next 12 months
• 86%of respondents in the UAE feel more secure making online payments when required to enter a text code or click a link to confirm their identity

Dubai, UAE, March 18, 2025: A new study commissioned byVisa reveals a rise in consumer awareness and proactive security measures for digital payments inthe United Arab Emirates (UAE).The ninth annual Stay Secure study, which surveyed 5,800 adults across 17 CEMEA markets, found that 99% of consumers in the UAEnow actively take precautions to secure their online transactions, showcasing increased savviness as digital payments gain momentum.

Continue reading Visa Stay Secure: Consumers Embrace Security Measures as Digital Payments Adoption is Set to Grow in the UAE →

Visa Unveils Annual Index Results, Highlighting Advances in Digitalization Among Women Entrepreneurs

·       Visa and Meta partner for Marketplace for Good initiative to also mark International Women’s Day on Tuesday 11th of March 11:00AM – 4:00PM at Visa’s office in Dubai;

·       According to Visa’s Women SMB Digitalization Index, more than half of the survey respondents in the UAE claim to be savvier at accepting digital payments in-store and online (55%) than last year;

·       Over 7 in 10 women (71%) understand the impact of AI in business and use it in HR, while 68% apply it in sales and marketing, and 67% in data analysis and decision making;

·       Women-owned businesses in the UAE actively use business social media accounts (67%) or their business website (43%) to sell products and services online;

·       Women entrepreneurs in the UAE prioritize employee awareness and training (59%) and advanced security (51%) in securing their digital transactions.

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• Tap to Add Card enables cardholders to seamlessly add their cards to digital wallets by simply tapping them on their mobile device
• The solution eliminates the cumbersome process of manual entry, a common source of errors and a vulnerability exploited by fraudsters seeking to compromise sensitive card information

UAE, Dubai, 06 March, 2025: Visa (NYSE: V) today announced the launch of Tap to Add Card in the UAE marking a significant advancement in digital wallet provisioning. This innovative technology addresses the growing need for secure and streamlined digital payment solutions by allowing cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device.

Continue reading Tap, Add, Done. Visa Launches Tap to Add Card in UAE, Enhancing the Ease and Security of Adding Cards to Digital Wallets →

Latest Visa Biannual Threats Report highlights emerging scams targeting consumers, merchants and financial institutions.

Dubai, UAE—October 30, 2024–Visa, a global leader in digital payments, published the State of Scams: Fall 2024 Biannual Threats Report. The latest edition of the report brings to light several emerging threats and scams targeting banks and consumers, including a surprising resurgence of small-scale physical crime.

“Visa invested $11 billion dollars in technology and infrastructure in the past five years, and our network is more secure than ever,” said Paul Fabara, Chief Risk and Client Services Officer at Visa. “As payments becomesafer, fraudsters are reverting to tried-and-true tactics that target the weakest link in the ecosystem: consumers. Visa is committed toremoving risks across a transaction, regardless of how you’re paying, but that doesn’t mean consumers should let their guard down.”

Continue reading CriminalsReverting to Old-School Tactics with New Twists, Visa’s State of Scams Report Shows →