Kuwait & Dubai – 22 April 2026: Ulta Beauty, operated by Alshaya Group, has announced the launch of its first-ever tentpole campaign in the region, the “21 Days of Beauty Event,” taking place across Kuwait and Dubai from 23 April to 13 May 2026.

Designed to deliver an elevated and immersive beauty experience, the campaign will feature 21 days of exclusive daily deals and weekly beauty steals across more than 160 products, spanning makeup, skincare, haircare, and fragrance. The event will run both in-store and online, giving customers across Kuwait and Dubai access to exceptional beauty offers across multiple categories.

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