UAE business leaders signal next phase of growth despite disruption, new Publicis Groupe Middle East report finds

Dubai, United Arab Emirates, 20 April 2026 – Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold.

Bassel Kakish, CEO Publicis Groupe ME&T

Drawing on insights from 60+ senior leaders, including CEOs, CMOs and general managers across FMCG, hospitality, automotive, QSR, retail, energy, logistics, financial services alongside paid media intelligence and a 300+ consumer survey powered by the Youth Studio – the Groupe’s proprietary intelligence hub on youth culture, the report points to a market that is recalibrating rather than retreating with confidence, investment and consumer behaviour all pointing in the same direction: forward.

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