Dubai, United Arab Emirates – April 2026:Expanding its Agentic AI integration strategy across the Group, MOBH Holding Group has announced the launch of Sophia AI, described as the region’s first Agentic AI HR Intelligence Officer.

Expanding AI Integration Across the Group

Commenting on the launch, Deputy Chairman Mr. Rashed Mohammed Omar Bin Haider stated:

Sophia AI

“This is not about replacing people, but about reshaping how work is delivered. We are accelerating AI integration across multiple departments and respective sectors within the Group, with a vision for up to 30% of selected operational processes to be supported by generative AI across key functions such as finance, public relations, security, digital and social media, and customer relations, as well as across sectors including education, hospitality, smart booking platform, marine services, non-profit organizations, entertainment, and engineering.

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