Relationship Capital as the Most Valuable Business Asset: The Role of Strategic Consulting, AI, and Reputation

London/Mumbai 3rd June 2026: The International Communications Consultancy Organisation (ICCO) has officially launched the ICCO World PR Report 2025–2026, offering a comprehensive global snapshot of the public relations and communications industry at a time of rapid technological, geopolitical and societal change.

Powered by Opinium and featuring insights from PR leaders across global markets, the report captures the evolving priorities, opportunities and challenges shaping the profession, from the rise of AI and strategic consulting to growing concerns around ethics, talent and misinformation.

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