The launch marks a bold step toward building a more sustainable UAE by turning construction demolition materials into valuable new resources.

Dubai, UAE, May 20, 2026: Holcim UAE officially launched ECOCycle® at the Make It In The Emirates event at ADNEC Centre, Abu Dhabi, marking a landmark moment in the country’s journey toward smarter, more sustainable construction. ECOCycle uses Holcim’s advanced circular technology to accelerate change, building cities from cities and closing the loop in construction.

The UAE generates enormous volumes of construction demolition materials every year, accounting for an estimated 70% to 75% of the nation’s total solid waste. ECOCycle directly addresses this challenge by transforming this into new, high-quality building materials, giving discarded resources a second life rather than sending them to landfill. ECOCycle, Holcim’s circularity technology platform, guarantees a minimum of 10% up to 100% recycled construction demolition materials in every labeled product, with no compromise on quality or performance.