Key Highlights of the Ramadan 2025 Campaign:

• Ramadan Wow Offers: Discounts of up to 60% and over 4,000 products on promotion, including bulk offers tailored for families.
• Affordable Essentials: 185 key Ramadan items priced lower than last year.
• Cash Back Offer: Customers will receive AED 50 back spent on the next purchase for every AED 250 spent, adding extra value to their purchases.
• Community Foucus: 25 million investment, including 30,000 Iftar gifts distributed, and a strong partnership with the Khalifa foundation for the holy month
• On going Community support: All year long unveiling permanent 1,400 essentials at “Always Low Prices”