By Adam Whatling, Chief Commercial Officer, Loylogic
For years, loyalty programs across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s market, where consumers are overwhelmed with choice and increasingly resistant to transactional marketing, that model is rapidly losing its power.

Adam Whatling
Continue reading Beyond Points and Discounts: How Regional Brands Are Building Emotional Loyalty


