Tag Archives: Loylogic

Shopping & Promotions, Technologies

Beyond Points and Discounts: How Regional Brands Are Building Emotional Loyalty

By Adam Whatling, Chief Commercial Officer, Loylogic

For years, loyalty programs across the region operated on a simple formula: spend more, earn more. Points, vouchers, cashback, and discounts became the currency of customer retention. But in today’s market, where consumers are overwhelmed with choice and increasingly resistant to transactional marketing, that model is rapidly losing its power.

Adam Whatling

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Business & Investments

Loylogic Appoints Adam Whatling as Chief Commercial Officer to Accelerate Global Growth Strategy

Strategic leadership appointment strengthens Loylogic’s 2026 vision to advance intelligent global rewards marketplaces

DUBAI, UAE — March 9, 2026 – Loylogic, a leader in global loyalty rewards management, today announced the appointment of Adam Whatling as Chief Commercial Officer (CCO), reinforcing the company’s commitment to scaling its global rewards marketplace and advancing its 2026 strategic growth agenda.

Adam Whatling

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