As AI-powered search cuts customer acquisition costs for 76% of businesses, global brands ramp up investment amid the rise of AI-native shoppers.

Dubai, 21st January 2026: AI-powered search and shopping agents are rapidly reshaping ecommerce economics, according to new research from Pattern Group Inc. (Nasdaq: PTRN), a leader in accelerating brands across global ecommerce marketplaces through proprietary technology and AI.

Pattern’s latest study finds that 76% of ecommerce organisations have reduced customer acquisition costs as consumers increasingly rely on AI-driven tools to discover and purchase products. The research also shows that one in three ecommerce brands (33%) has already deployed AI-powered shopping agents, signalling a fundamental shift in how consumers interact with online retail.

The findings are detailed in Pattern’s report, From Insights to Execution in AI-Powered Commerce, based on a survey of 1,000 senior business leaders across the UAE, United States, United Kingdom and Germany.
“We’re seeing a decisive shift from AI as a supporting tool to AI as an active participant in commerce,” said Ryan Byrd, Chief Technology Officer at Pattern.
Continue reading One in Three Ecommerce Brands Now Use AI Agents to Drive Shopping, New Pattern Report Finds




