Boosting the tourism industry in the Middle East

• Despite the disruption of the COVID-19 pandemic, tourism remains a significant long-term opportunity for GCC countries and Egypt
• Strategy& highlights how governments can launch a thriving tourism sector through a five-stage journey

Governments across the GCC and Egypt must undertake a multi-step journey to systematically strengthen their tourism offerings and take advantage of the long-term opportunity the sector represents once the region emerges from the current disruption, according to a new insight entitled Destination Middle East by the Ideation Center, the leading think tank for Strategy& Middle East, part of the PwC network.