From the Slopes of Kashmir to Dubai: The Gulmarg Collection is Now on Display at Alserkal Avenue
Dubai, United Arab Emirates – December 17, 2024 – Jaipur Rugs, a global pioneer in artisanal rugs, takes a bold stride into new creative territory with the launch of its Gulmarg Collection, a stunning visual campaign photographed by the celebrated Ashish Shah. Shot on location at the iconic Highlands Park hotel in Gulmarg, Kashmir, the campaign effortlessly combines the timeless charm of Kashmiri craftsmanship with the artistry of Jaipur’s renowned rug designs.

