Dubai, United Arab Emirates – May 2025:

At the heart of a city known for innovation and fashion, the third edition of Brand Booster kicks off with a powerful message: fashion is not just about style it’s about stories, resilience, and dreams realized. Organized by leading experts in the fashion industry, Brand Booster Trade Show continues to reshape the fashion landscape in the Middle East, offering a professional platform for emerging designers to build and elevate their brands.

This year, the spotlight shines on powerful, human centered stories of women who overcame obstacles to find their place in the world of fashion. Among them is the story of Amani Atari, a Palestinian designer who waited 28 years for a fashion school to open in her country. Undeterred by the delay, she pursued her academic journey and proudly graduated alongside her daughter. Today, Amani is presenting her collection at the exhibition a proud and emotional milestone.