Category Archives: Fashion & Trends

Renowned luxury Fashion Designer and Creative Director of Ejjeh 1926, Amer Ejjeh, is set to host an exclusive trunk show from April 27 to 30, 2025

April 24, 2025 uaenews247

Renowned luxury Fashion Designer and Creative Director of Ejjeh 1926, Amer Ejjeh, is set to host an exclusive trunk show from April 27 to 30, 2025 in the prestigious enclave of Kattameya Heights, Cairo, showcasing the latest summer collection.

The event marks a significant chapter in the brand’s ongoing regional expansion and represents a bold step forward in reshaping the bespoke menswear landscape across the Arab world.

Continue reading →

Fashion & Trends

Virgio Announces Collaboration with Miss UAE Dr Mahra Lutfi to Drive Sustainable Fashion Movement

April 18, 2025 uaenews247

Dubai, April 17, 2025: Virgio, the pioneering sustainable fashion brand, has announced Dr Mahra Lutfi—Miss UAE and Miss Planet International—as its Sustainable Fashion Ambassador. The collaboration was announced during a media event that had industry leaders and key stakeholders in attendance at the Paramount Hotel in Dubai, underscoring Virgio’s commitment to making ethical fashion mainstream and promoting eco-friendly style choices throughout the region and beyond.

Founded in 2023, Virgio has established itself as a pioneer in sustainable fashion, blending contemporary design with eco-conscious practices. The brand’s approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The brand’s collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility.

Mr Amar Nagaram, CEO and Co-Founder of Virgio,

Continue reading →

Fashion & Trends

The Fashion Industry’s Next Power Move Happens at Brand Booster 2025

April 11, 2025 uaenews247

United Arab Emirates – Dubai, April 2025:

In a city built on bold visions and constant reinvention, Brand Booster returns for its third edition, reaffirming its role as one of the Middle East’s most dynamic and influential fashion platforms.

Set to take place on May 13th and 14th, 2025, at Paus Club Dubai a creative venue known for its cutting-edge energy Brand Booster 2025 brings together the best of the fashion world in a carefully curated B2B setting. This edition showcases not only emerging designers with fresh ideas but also established labels, including renowned international brands, offering attendees a compelling cross-section of fashion’s present and future. Unlike conventional showcases, Brand Booster blurs the lines between what’s now and what’s next positioning itself as a space where visionary creatives, disruptive talents, and seasoned professionals come together to shape the industry.

Continue reading →

Fashion & Trends

Shalky Launches Spring/Summer 2025 Collection “Al-Wathiqa”

April 8, 2025 uaenews247

Dubai – 19- 03- 2025 – Shalky is proud to unveil its Spring/Summer 2025 collection, titled “Al-Wathiqa,” which radiates joy through vibrant hues.

Designed by the talented fashion designer Qassim Al-Qassim, the collection embodies a feminine essence that exudes elegance and modernity, reflecting the confidence and refined taste of a woman who is both chic and selective when it comes to her fashion choices. The brand has long been known for creating exquisite couture pieces for special occasions, merging timeless luxury with modern sophistication.

This season’s “Al-Wathiqa” collection invites women to shine on any occasion, offering a range of dresses that blend romance and the beauty of nature, with colours inspired by the land and sea. The designs emphasize comfort and ease, making them perfect for all occasions while maintaining an air of effortless elegance.