Category Archives: Beauty

Ahmed Al Maghribi Perfumes celebrates Emirati Women’s Day by launching a brand-new Women’s fragrance – Niswa

With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 190+ retail outlets that have attracted more than 55,000 loyal customers in the UAE

Date: Dubai, UAE; August 27, 2025

Key Highlights:

  1. The total number of business licences owned by Emirati women increased 23 percent to 135,171 in August 2024;
  2. The total number of commercial licences owned by Emirati women was 109,871 in 2023;
  3. As many as 25,000 Emirati women entrepreneurs contribute Dh60 billion ($16.3 billion) to the UAE economy annually, according to a research;
  4. The UAE ranks among the top five economies globally for supporting female entrepreneurship, according to the Global Entrepreneurship Monitor 2023-2024;
  5. The UAE ranked 7th globally and the first regionally in the UNDP Gender Inequality Index 2024, securing 82.5 out of 100 in the World Bank’s record on Women’s Rights.

Mr Kafeel Ahmed, Founder and Chairman of Ahmed Al Maghribi Perfumes

Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrates the Emirati Women’s Day with the launch of a brand-new women’s fragrance – Niswa.

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Nature, Reimagined: Natural Notes Makes Middle East Debut at Beautyworld ME

Nature, Reimagined: Natural Notes Makes Middle East Debut at Beautyworld ME
● Premiering at BWME: A collection of the global leaders in natural ingredients unite in one immersive space
● Exclusive live panel: Sustainability at source with industry pioneers
● Invitation for media, perfumers and beauty professionals to connect, explore, and interview


Dubai, UAE: A bold new concept will take centre stage at Beautyworld Middle East 2025, as the international fragrance and beauty industries are invited to discover Natural Notes – a dedicated, first-of-its-kind showcase for natural perfume ingredients sourced from farmers all over the world, spotlighting sustainability, authenticity, and innovation in the world of natural perfumery.

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Ajmal Perfumes introduces ‘Whiffs of Wonder’ – a back-to-school fragrance line created for kids

Dubai, UAE – August 21st ,2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.

Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, each thoughtfully crafted to match a child’s unique personality and spark joy, confidence, and creativity with every spritz.

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French Avenue Unveils Genesis: A Cosmic Collection Born from 24 Months of Dedication, Redefining Desire in Fragrance

French Avenue, the contemporary luxury perfumery under the legacy of Fragrance World, proudly announces the launch of its most visionary creation to date: The Genesis Collection. Developed over a period of 24 months, this new signature line marks a bold new chapter in modern fragrance—where scent, identity and storytelling converge. Meticulously crafted For Those Who Desire, the collection reimagines the way individuals experience and connect with fragrance.

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French Avenue Unveils Genesis: A Celestial Symphony of 12 Fragrances Inspired by the Stars

French Avenue, the premium fragrance line by Fragrance World, proudly introduces its latest creation: Genesis, a cosmic collection of twelve distinctive perfumes inspired by celestial bodies. Designed to evoke the essence of astronomical constellations, Genesis is an artistic interpretation of emotion and identity through fragrance.

From fiery Aries to dreamy Pisces, each fragrance in the Genesis collection is a tribute to the stars above. Aries bursts with youthful energy, blending pomegranate, blackcurrant and mandarin with a musky depth. Aquarius captures the unpredictable spirit of water with aquatic notes and a salty seaweed accord, grounded in ambergris and oud. Cancer exudes comfort with creamy vanilla, citrus and soft florals—a fragrant hug in a bottle.

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