Monthly Archives: May 2026

Beauty

ARMAF Unveils The Timeless Collective – Season 2 at Atlantis’ Wavehouse, Blending Fragrance, Culture, and Entertainment on a Global Stage

ARMAF the biggest fragrance hoise in UAE with a presence in 140 countries, brought fragrance, culture, and entertainment together in spectacular fashion with the unveiling of The Timeless Collective – Season 2 at Wavehouse, Atlantis The Palm, Dubai. Hosting over 250 creators, media personalities, tastemakers, and partners, the evening transformed into a vibrant celebration of fragrance-led storytelling and immersive experiences.

“We just want people to have fun in memories. To keep the joy they have always felt alive. That’s what fragrance should do, we just tried to embody it here,” said Nayana Tharoor, the global head of marketing

Designed as a creator-powered global platform, The Timeless Collective reflects ARMAF’s vision of building communities through scent, self-expression, and culture. This season elevated the concept even further, introducing guests to an interactive fragrance universe built around the philosophy of there being something for everybody.

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Business & Investments

AlfaNow Expands Money Transfer Services in Oman

AlfaNow’s services are live across First Exchange’s branches, enhancing access to fast, reliable, and convenient money transfers nationwide

Muscat, Oman, 19th May 2026: AlfaNow, a cross-border payments platform built for how the world moves money today, has announced its official expansion into the Sultanate of Oman through a partnership with First Exchange, approved by the Central Bank of Oman.

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Technologies

JAGGAER Appoints Procurement Leader Craig Cuffie to Board of Directors

Industry veteran joins as AI transformssupply chain and spend decisions

May 22, 2026 — JAGGAER, a global leader in AI-powered source-to-pay and supplier collaboration software, has announced the appointment of Craig Cuffie to its Board of Directors. The move strengthens JAGGAER’s ability to help enterprises navigate growing supply chain complexity and make faster, more intelligent spend decisions.

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Shopping & Promotions

PRIMARK AND ALSHAYA GROUP CELEBRATE DUBAI STORE HAT TRICK WITH MALL OF THE EMIRATES OPENING

– AND SAY THANK YOU DUBAI

  • Primark,in partnership with Alshaya Group, has officially opened its third Dubai store at Mall of the Emirates – marking three store openings in Dubai in just two months
  • Mall of the Emirates follows successful openings of Primark in Dubai Mall and City Centre Mirdif, building on the regional brand debut in Kuwait last year
  • To mark the celebration, Primark and Alshaya Group thank Dubai for the warm welcome to the region

Kuwait | 21May 2026 15:00 GST: Primark, the international fashion retailer known for its affordable fashion and everyday essentials, has officially opened its third store in Dubai at Mall of the Emirates, in partnership with Alshaya Group.

The Primark Mall of the Emirates store has opened its ground floor space, offering over 36,000 square feet of retail space in a spacious, modern shopping environment. The first floor is set to open later in the year, adding a further 8,500 square feet and expanding the overall store experience. Once complete, the store will form one of Primark’s largest locations in Dubai and will employ over 400 colleagues.

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Shopping & Promotions, Sports & Recreations

Run Baby Run Returns to Mushrif Mall for Its Most Ambitious Season Yet

  • 22nd to 24th May 2026, 6:00 PM to 10:00 PM
  • More than 200 expected baby competitors aged 6 to 16 months
  • AED 20,000 in prizes, with arts and crafts, fun zones, and children’s activities

Abu Dhabi, May 2026. Mushrif Mall, in collaboration with Colorland Toys, is bringing back one of its most celebrated annual events as “Run Baby Run” kicks off its third season from 22nd to 24th May 2026. What started as a charming crawling competition has grown into one of the UAE’s most anticipated family occasions, and Season 3 reflects that growth in full. With more than 200 expected registered babies aged 6 to 16 months ready to race, the mall’s central arena will become a space where small steps carry the biggest excitement, and every family in the crowd has a reason to be there.

Each of the three nights will feature a full schedule of baby races, with every participating child taking home a special prize. Beyond the competition, the event opens a wider programme for families, including arts and crafts sessions, children’s activity zones, and live entertainment designed to keep the whole family engaged from start to finish. With AED 20,000 in total prizes, Season 3 raises the reward, the energy, and the celebration all at once.

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